The desire to appear  No. 1 in search engine results has pushed business owners to look further than traditional marketing techniques.

I was just talking with one of my clients the other day. They currently spend $40,000 a year on Yellow Pages but are no longer getting the results that they were getting in the past. Now they are looking for other online strategies whereby they can transfer some of that spend over into Search Engine Marketing and Search Engine Optimization.

But in this world, which is still very much like the wild west – where all sorts of promises are being made by all sorts of companies it is comforting that there are some dos and don’ts that we need to consider before we part with our money in the pursuit of the number 1 position.

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The world is forever changing in the world of the Internet….so much so that at times it’s hard to keep up. So here is something else to rock your technological boat….

‘Facebook has unveiled a new messaging platform which takes aim at one of the internet’s first applications, email.

Although blogs had been speculating that Facebook would announce an email service to rival Google’s Gmail and others, Facebook said email was just one component of its plans.

Declaring email past its prime in the age of texts and instant messages, CEO Mark Zuckerberg said the company doesn’t believe email is going to be a modern messaging system. The first internet email system arrived in the early 1970s.

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When working on your next masterpiece, whether it’s a logo, a brochure, or a website design, using some custom fonts can help the design to stand out from the crowd and catch the readers attention.

High quality fonts can add the extra touch to a design or it could be the feature of a creative typography piece.

This post lists some of the best free fonts for both graphic designers and web designers.

Please be sure to read the usage agreement for details about commercial vs. noncommercial works, as each font’s license differs based on the artist’s agreement for using the font. It’s always better to be safe than sorry when using free resources in your commercial works.

Browse, download and enjoy!

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The world of the internet has drastically changed, particularly in the past few years – especially with the advent of Social Media and the growth of Facebook, Twitter, You tube  to name a few.

I recently spent four days on an island with no internet and mobile phone access. It was absolute bliss…..but as you will read in this article….for some it may have been hell.

Read why…

‘THE average Australian spent 17.6 hours a week online in 2009, according to Nielsen’s Australian Internet & Technology Report 2010.

And if you’ve got broadband, or are aged between 16 and 29, you’re likely to fritter away even more time, with the biggest internet users clocking up as many as 22 hours a week.

If you think we’ve cut back elsewhere to compensate, you’re wrong. According to the same report, we spend 13.4 hours a week watching TV, and more than eight hours watching DVDs. In part, it’s because we’re multitasking, with 49 per cent of us watching TV while we surf the net.

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Having been actively involved in the recent creative and marketing process of some brand new online directories, this article caught my attention, and so I thought I would share it with you.

The digital age does not just mean people are becoming less reliant on print products such as the Yellow Pages to search for information.

In these challenging times for directory companies around the world, it has also allowed new entrants to flood the market…two  of which are Wedding House Directory and  Fitness House Directory.

But at two of the biggest global directories conferences recently — the European Association of Directory Publishers’ annual congress in Venice and the Kelsey Group’s Directional Media Strategies in Dallas — Sensis executives found themselves in an unusual position.

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