Business slowing? Here’s one sure way to move your customers QUICKLY UP THE ‘Ladder of Loyalty’

In the current economic climate, small business owners need to be particularly resourceful with their marketing communication strategies.

Database Marketing is a low cost and effective approach to potential customers using communication tools such as, mail, telephone, or email. More importantly, database marketing can be a powerful tool to those companies prepared to extend their marketing reach to the immense market available on the web.

Australia has 11.3 million Internet users, with Internet users spending more time on the Internet (22 hours) than watching TV (14 hours). (ABS, 2008)

Your database can turn your business into a goldmine with database marketing aimed at making happy customers loyal.

Ask yourself, Do you have a database? Do you have your customers Name, Mobile Phone Number and Email?

Database marketing focuses on service and on the customer, not the product.

Here are 5 tips to get your database working effectively for your business online.

1. Dig out your database – previous/current clients, warm leads.
2. Compile an eNewsletter – Information on your business, relevant articles.
3. Make an offer – a monthly special? A call to action?
4. Add a guarantee
5. Send it out!

Make sure you use a permission based database. Simply ask your new clients if they’d be happy to receive regular updates by email. Also whenever you do an email-out provide your clients an opportunity to unsubscribe at any time.

If you are doing things right, your customers will be glad you have a database and are including them on it. Database marketing over the web is a low cost marketing strategy, and if used effectively will create customer retention making them loyal and happy customers.