How Can I Get More Traffic to My Website?
Being submitted to the search engines is not enough. Client’s should realize however that since these search engines contain literally millions of entries, search engine registration alone will not necessarily bring thousands of visitors to your site overnight. We recommend that our clients use a range of marketing strategies to bring traffic to their site. These include, but are not limited to the following:
- Keep your site clean and error free. Nobody will spend much time on a site that takes forever to load , or one that is filled with broken links. Let us know if you find errors or hear of problems with your site.
- Publicize your URL (Web site address) on your business cards, fax cover sheets, company letterhead, etc. These documents are going directly to the people with whom you want to do business (or with whom you want to continue to do business). Make sure they see your Web site!
- Register your own domain name (e.g., yourcompany.com). It’s more professional and easier to remember than a long URL that attaches your name to the name of your Internet Service Provider.
- Advertise your Web site on the radio, in print ads and on television. If these media are already in your marketing plan, it’s easy to include your URL at the end of the ad. While these ads are generally limited in content, they can draw inquisitive listeners, viewers, and readers to your site for more detailed information.
- Make sure you’re registered with the major search engines and directories.
- Get others to link to your site. Link to your local Chambers of Commerce, Internet service providers, community organizations and others may offer free or inexpensive ways to get your site linked. Also consider reciprocal links to your business associates’ sites and to your clients’ sites.
- Keep your site fresh. If people return to your site for a second visit, will they see the same thing they did last time? In some cases, that may not be a big problem . But in other cases, it could spell disaster. If you feature products, real estate listings or press releases, make sure that there is something new at least once a month.
- Make your site valuable to your visitors. Consider rewarding them for coming to your site with a special printable coupon, a tip of the day or information that helps them make decisions or purchases. Create a regular eNewsletter like this one.
- Announce your new site with a press release. Unlike a paid ad, this is FREE. Of course, it is most appropriate if your site is new.
- Promote, promote, promote. Share your website with everyone you come in contact with. It is your window to the world and people need to hear about you and your business
So there you have 10 easy tips that can help you to transform your website into an even more successful site. Do the 10 and notice the difference.