Take aways are one tool to use that will help you to convert more of your visitors into enquiries, phone calls, and ultimately sales.

But what is a Take Away?

Take aways are simply something a potential client can “take away” with them after visiting your website.

It should definitely be something tangible, something of value, and something they can easily print or download directly from your website.

It can be as simple as:

• An ebook (Eg: http://www.weddinghouse.com.au/for-the-bride)
• A summary of your services – like an information pack
• A price or product list
• A helpful worksheet full of tips and advice
• A coupon or other special offers

It DOES NOT have to be elaborate. The idea is that they have something with your company name and address on it – and the last five competitor’s sites they just visited gave them nothing.

A customer who has your take away is already interacting with your company, and if they used it in conjunction with your online enquiry form, you’re on your way to booking your next meeting or making your next sale!

Source: Chris Jaegar from www.vertigointernetmarketing.com