Australians are the third biggest online shoppers in the world, and spent 38 per cent more this year buying products and services over the Internet than a year ago, according to new figures released by Visa International.

Potential customers are at their own convenience to learn more about the features of the products or services, with trust and word of mouth being the biggest influencers in online store choice. (Nielson Consumer Report 2008)

Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular option. Shopping online is quick and easy, you can shop 24 hours a day 7 days a week.

Sarah Schelbach from OE Design says, “People want to be educated about what they’re buying before they’ll part with their money. If you can do that as a business for your potential customers, by allowing them to view your products or services in the comfort of their own home, you are miles ahead of your competition.”

A Website with an online shopping service makes your business stand out from the crowd in the big online spend. There’s no waiting around in cues or for service. The customer is in control and they like it! The order check out process is made with one click from their computer.

With 54% of Internet users saying they bought a product online in the quarter ending March 2008, take control of your online sales potential and go to the front of the line with a website that has ecommerce and shopping cart features. Open your businesses up to the contagious convenience of online shopping where there are no crowds.