Online shopping is a fantastic way to save both time and money. All at the click of a mouse. But with that convenience we are often opened up to potentially expensive exposure to fraud.
A friend of mine recently travelled to London. On arrival from Australia he went to pick up his previously booked hire car. The attendant asked him, ‘Which car do you want?’ My friend responded, ‘What do you mean which one?’ ‘Well you’ve two cars booked with two credit cards under your name.’ My friend suddenly realised that an old credit card, that had been used fraudulently in a number of other European nations months before, had once again resurfaced, and was being used at the same airport, on the very same day for the very same purpose of hiring a car. The chances of this happening were millions upon millions to one. So whoever had used his old credit card that day was in for an almighty shock when they were met by the police later that morning.
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We were recently inspired by The Breville Story (which is found below) and are now pursuing more and more feedback from our existing clients, so that we can discover better ways to serve you. And as I read recently, ‘If you aim for perfection, you might just hit excellence.’
The Breville Story
On Melbourne Cup Day in 1932, just seven months after the opening of the Sydney Harbour Bridge, Bill O’Brien and Harry Norville scraped together 500 pounds in the midst of the nation’s worst economic depression to found ‘Breville Radio’. Together they built and sold radios to a generation for whom radio was the centre of family entertainment and a vital connection with a world in great upheaval.
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When customers see your logo or hear your name, what impressions do they get? How does your branding message impact their cognitive and emotional response to your company?
Customer perceptions and relationships are determined to a large degree by your ability to create a consistent image that is conveyed through every interaction and activity that involves your company. Branding your business is more than a single campaign; it is continuous and it defines the relationship between you and your customers, prospective customers, employees, vendors and the media. According to Charles R. Pettis III, president of BrandSolutions Inc., “A brand is a proprietary visual, emotional, rational and cultural image that you associate with a company or product.”
While branding often is associated with highly visible expensive campaigns, it also can be effective by using available resources and starting small.
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The following notes were taken at recent seminar conducted by Peter Daniels. Continue Reading…
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General Motors doesn’t have a “help line” for people who don’t know how to drive, because people don’t buy cars like they buy computers – but imagine if they did…
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