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Being submitted to the search engines is not enough. Client’s should realize however that since these search engines contain literally millions of entries, search engine registration alone will not necessarily bring thousands of visitors to your site overnight. We recommend that our clients use a range of marketing strategies to bring traffic to their site. These include, but are not limited to the following:
Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.
A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her manager insists are the only way to sell their company’s technology solution.
Regardless of what product or service you’re selling, you should be able to relate to her dilemma.
Outdated sales skills fail to address the core issue of how we think about selling and unless we get to that core and change it once and for all, we’ll go on struggling with the same counterproductive sales behaviours.
Most people don’t realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed someone discussing a deal with a prospective customer this past week.
The customer started describing his situation and after a few moments he paused – briefly. It was an opportune time for the sales person to make a comment or talk about her product and service. However, she remained silent, sensing that the customer had more to say. Her intuition proved correct – a few seconds later he continued talking about his needs, and when he had finished discussing his point he paused. The sales person refrained from speaking and her customer began talking again.
This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get.
And when I say easy… I really mean EASY.
It’s a no-brainer.
Once I tell you what it is you’re probably going to say, “Oh that? I already knew that.”
But if you own a small business and are doing this I can tell you right now you’re an exception. “If this is such an easy and profitable small business direct marketing tip why isn’t everyone using it?”
That’s a good question. I don’t know. Maybe most small business owners think it’s too much of a hassle?
Not so.
... and let us show you how to win more business in today’s competitive marketplace!
