Most people locate and research products before they buy and, thanks to Mr Google and the www few of us pick up the Yellow Pages Directory these days.
So, the first experience many people have with your business is your website. It stands to reason it should be a key place for you to generate sales leads.
The web attracts a broad audience and common wisdom says it is safest to assume that every prospect is a busy, smart person who doesn’t want to waste time. For this reason, I don’t recommend using an introductory ‘splash’ page since it requires an additional mouse click. You need to get their attention quickly and move them to the next stage, namely direct contact with your sales staff.
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I subscribe to Ken Davenport’s blog. Ken is a theater producer based in New York city, and I thought that what he shared was appropriate for not only Broadway, but for businesses worldwide.
‘Got a question the other day from a reader wondering when and where it was appropriate to list his show’s website.
I give you my answer in this photo of a Florida license plate.
The state of Florida is so interested in driving traffic to their “Official Portal of the State of Florida” that they aren’t just putting the name of their state on their license plates, their plugging their website!
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In business it’s important to develop lasting relationships. And, it’s even more important to develop these relationships that also SELL for you, bringing you more clients, more money and more freedom!
So when many people are undercutting each other left and right in order to “get the clients,” I’m challenging us ALL to actually approach business in an authentic, ethical way… and also in a way to have fun and make money in the process too! After all, if you can make more money with a business model that WORKS, wouldn’t you rather do that than undercut your competition, only to make cents in the dollar? Who wants to work just as hard for less money? (Not me!)
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There is not a “one size fits all” solution to make your website successful. However, if you take a closer look at some of the most successful websites, there are quite a few key features that stand out.
The following checklist can be used to do a checkup on your website, and make sure it contains these key features, which can significantly contribute towards the success of your website.
These improvements can be actioned by any small business entrepreneur to increase their web exposure, drive more traffic to their site, and ultimately make more sales.
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Customer service is all about helping people to buy or use the services we offer. We are solving people’s problems!
We can spend so much money on marketing to attract customers, yet ignore those right on our doorstep!
Our current enquirers – those who call, visit the website or store as well as those who use our products or services regularly are our “hot” customers. Don’t spend money on attracting more until you can look after these people well – give them a reason to come back again and again or recommend you to their friends.
I want to cover some basic keys that are often ignored when helping customers to buy –
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Most people locate and research products before they buy and, thanks to Mr Google and the www few of us pick up the Yellow Pages Directory these days.
