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OE Design Blog

Standing Above The Crowd

In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same – or similar – product and/or service. Here are several strategies that can help you accomplish this: Help your clients achieve their goals. Virtually every business person has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, [...]

How Can I Get More Traffic to My Website?

Being submitted to the search engines is not enough. Client’s should realize however that since these search engines contain literally millions of entries, search engine registration alone will not necessarily bring thousands of visitors to your site overnight. We recommend that our clients use a range of marketing strategies to bring traffic to their site. These include, but are not limited to the following: Keep your site clean and error free. Nobody will spend much [...]

Don't Get Caught Offguard Online!

In a recent article featured in ‘The Courier Mail’ it is reported that stealing identities is one of the fastest growing crimes in Australia. It is estimated that Australians lose up to $3.5 billion a year to identity thieves as they clear out bank accounts and leave a trail of destruction whenever they strike. But here are some pointers to ensure that you can avoid being stung… Keep your card safe and secure. [...]

7 Ways To Cut Loose From Old Sales Thinking

Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients. A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her manager insists are the only way to sell their company’s technology solution. Regardless of what product or service you’re selling, you should be able to relate to her dilemma. Outdated sales skills fail to [...]

Bite your Tongue

Most people don’t realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed someone discussing a deal with a prospective customer this past week. The customer started describing his situation and after a few moments he paused – briefly. It was an opportune time for the sales person to make a comment or talk about her product and service. However, she remained silent, sensing that the customer had more to say. Her intuitio [...]