More recent reports show that early small lead may have dropped off slowly, but was back on the rise again towards the tail end of July. Their search growth will grow at a faster rate once the Yahoo partnership receives regulatory approval. It is reported that Bing users are 55% more likely to click on a sponsored listing (adwords type ads) compared to when a searcher sees a sponsored listing at Google!’ reports Brad from www.getfoundingoogle.com.au

So what is this Thing called Bing?

Joshua Moore of www.moorethought.com declares that ‘Microsoft wants the Internet back!’

He adds, ‘When I was back in high school, Microsoft was comfortably in control of a number of things. Legitimate software was everywhere, Internet Explorer was the main way to surf the internet and Yahoo and MSN were the way to search for things. Fast forward eight years and the world has changed… Microsoft finds itself an old player in a new game where:

1. People download free software or pirate rather than buying.
2. Google is the leader on the internet.
3. More and more people are moving away from Internet Explorer.
4. Individuals do not want to use all their computer’s RAM upgrading to Windows.
5. Email is moving away from MS Office and Live (aka Hotmail) to Gmail and others.

To stay a leader, get into every market.

Microsoft is trying to regain some traction with its new search product, Bing. Bing, it appears, is designed to be a more appealing option than Google for individuals wanting to use search when looking for ‘real’ sites.’

So is this going to create a Google vs Bing scenario?

Well Ben Parr of www.mashable.com states that ‘Now, while my three searches may not have been definitive, BlindSearch is using everybody’s votes to provide a running tally of which search engine is best. As of publishing in June, Google is in the lead with 44%, with Bing in second at 32% and Yahoo last at 24%. This isn’t a completely random sampling, as tech-savvy users are likely the ones doing the most searches on BlindSearch currently. Yet it provides for a good approximation and will only increase in accuracy as the sample size increases.

So does this put the Google vs. Bing question to rest? The answer depends on how you choose your search engine. If you care only about results, this might be a deciding factor for you. However, if you care about branding, user experience, design, and integration with other social media tools, then these results are only part of a much larger equation. In any case, the consumer will end up deciding which search tool is best. ‘

So stay tuned….but my advice to anyone who is marketing on the Internet – give Bing a Fling. Try it. Test it. And attract more traffic to your website and do more business.

What Is This Thing Called Bing? is a post from: OE Design Blog

No matter how many times they get knocked over, they will always rise stronger and more motivated than ever. They are the phoenix in the fire who rise again to face another fantastic day and a fresh batch of new and exciting opportunities.

In Mark McGuinness’ great article ‘How to Stay Motivated During a Recession’ he informs his readers that:

‘Some people say the recession means the end of business as usual. I disagree.

Of course, if your idea of business as usual was like Lou’s – a steady job, predictable market and rewards for hard work, keeping your head down and your nose clean – then it probably feels like the world has been turned upside down by recent events.

But as we said right at the start of Lateral Action, the rise of the creative economy is a long-term trend, and we’ve been living in a world where creativity is economic priority number one for some time.

And you know what? Creativity is unpredictable and risky. Sometimes it’s downright scary. Effects don’t always follow neatly from causes; hard work won’t necessarily be rewarded. On the contrary, it could just turn out to be foolish productivity. Rewards come from being curious, agile, aware of the market and willing to experiment to see what works.

So for me, the recession hasn’t brought anything radically new, just accelerated the rate of change and instability. It’s stripped away a lot of the fluff and complacency, and clarified what’s needed to survive and thrive in a world governed by the capricious laws of creativity.’

For the complete article go to: http://lateralaction.com/articles/motivation-recession/

Recession’s Enemy Is Motivation is a post from: OE Design Blog

More and more people are researching and shopping online which is why forward thinking companies are getting on the advertising bandwagon.

Read the full article: Online Advertising Set For Continued Solid Growth in 2008-2009

Online Advertising Set For Continued Solid Growth in 2008-2009 is a post from: OE Design Blog