The Benefits Of Google AdWords
Eric Holter outlines a number of great benefits available through online advertising to business owners using Google Adwords. So let’s see what he has to write about this…
- No minimum buy
- Easy and fast creation
- Almost immediate implementation
- Pay only for clicks
- Bid for placement
- Set maximum cost per day
- Stop or pause campaign at any time
No minimum buy – Before options like AdWords and Overture existed, buying a highly targeted ad or a keyword buy could cost thousands of dollars. AdWords allows you spend whatever amount you want–no minimum. You can run or test a campaign for $10 a day or less.
Easy and fast creation – Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google’s keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched.
Almost immediate implementation – To give you a sense of how fast and easy this can be done, I just paused in writing this newsletter and set up a key phrase ad using the phrase “agency alliance.” It took me less than 10 minutes to set up and began appearing within 20 minutes of having set it up.