I subscribe to Ken Davenport’s blog. Ken is a theater producer based in New York city, and I thought that what he shared was appropriate for not only Broadway, but for businesses worldwide.
‘Got a question the other day from a reader wondering when and where it was appropriate to list his show’s website.
I give you my answer in this photo of a Florida license plate.
The state of Florida is so interested in driving traffic to their “Official Portal of the State of Florida” that they aren’t just putting the name of their state on their license plates, their plugging their website!
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One of my home toilets needed fixing this week. It had started to leak all over the toilet floor. It was the kid’s toilet, but I still thought I owed it to them to help them from getting their feet wet. So I needed a plumber. I hopped on Google and typed in plumbers Gold Coast.
Well the plumber was smart. I found him in the HotFrog directory because it was listed on page 1. I then looked through the list. I didn’t pick number one on the page. I picked the guy that wrote in his ad ‘Mention this advertisement and pay NO CALL OUT FEE on your plumbing work.’ I took a quick look at his website. He had a Blog. I was impressed, and the fact of the no call out fee, it addressed my fear of him charging for just walking through the door.
I just discovered a python in my roof too at the same time. Again I hopped on Google and typed in snake removalist Gold Coast.
The snake man – well it didn’t appear that he had his own website (but in fact he did), but was listed with a whole bunch of other snake men and was the guy with my local area listing. No fear here. The snake had already planted enough fear in me to just get the man for the job.
So what did I learn from this experience?
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Here are some of my notes recorded at the recent seminar hosted by Terri Cooper of http://www.terricooper.com.au.
Google penetration in Australia is currently 93%.
Google penetration in the USA is currently 67%.
Although Blogger doesn’t attract as much traffic as YouTube, MySpace, and Facebook – people are drawn to those sites from blogs.
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