Posts Tagged ‘change’

The beauty of advertising on social media websites is that it is free, it is instant and it puts you directly in contact with your target market.

Life in business is always changing , and if you already have a basis of loyal followers of your products on a social media site like Facebook, then you are ready to tack, turn and  weave with whatever winds of change come your way. And change will come. And only those who are ready to embrace change by utilizing new technology will be here tomorrow.

Even when it comes to fruit….

‘As fresh fruit prices fall, Australian growers are turning to social networking sites and food celebrities to woo consumers. Prices of fruit fell 4.8 per cent in the June quarter, latest inflation figures show.

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Here is an article written by Ken Davenport – who is a Musical Producer based in New York…who raises some interesting points about a lot of things including web design…

‘For years after its initial release (remember when you had to be invited?), Gmail was in “beta”, or the software equivalent of “previews”.  It was years before Google stripped the beta moniker from its logo on Gmail, Calendar and a lot of its other products.

Could a consumer have told the difference over the last 5 years?  Not likely.  Beta was just Google’s way of protecting itself, yes, but also its way of saying, “We are committed to changes on a daily basis until we make our product  better, and then we’ll figure out even more stuff to change until we can better it still.”

Not a bad way to think about any product, don’t you think?

I heard a Web Marketing Guru speak about how to design a website, and he said that websites are never final; great websites are in a state of perpetual beta.

He was right, of course. By studying analytics, conversion rates, etc. we should be making constant changes to our designs to make even the smallest of improvements (increasing an surfer’s time on the site, whether they sign up for email lists, etc.).  A small improvement a day adds up to a monstrous improvement in a year.  Your website will be a conversion machine!

But why not apply perpetual beta to other things as well?

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In celebration of being appointed on February 1st as the new CEO of OE Design – The Web Designers, Ben Sinclair is wanting to give something back to the community.

Having been with the company since its inception in October of 2003, Ben, now 20 years of age,  has just been appointed as the new CEO of  ‘OE Design – The Web Designers ‘.

‘One of the key things that we have always done as a company’ Ben said, ‘is to look for ways in which we can help charities, churches, and sporting bodies to use the power of the internet to communicate their message online.’

‘In addition to providing website services for local and national businesses, we continue to provide websites for voluntary organizations both in our own nation and in nations around the world. One such organization is based in Nigeria, where we have created a website for a group that is training up young men and women to be leaders in their region.’

Ben adds, ‘With the internet there are no borders and no restrictions to the possibilities that can be achieved.’

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Many years ago Heraclitus wrote ‘There is nothing permanent except change.’

Nothing much has changed.

So when my friend and respected mentor, Peter Irvine, who is the Co-Founder of Gloria Jean’s Coffees, author of “Win In Business”, business consultant and speaker wrote the following article, I couldn’t wait to share it with you.  Peter explains in five easy steps how we in business need to ‘Stop And Change When Necessary’.

Enjoy!

One of my favourite sayings is: “If the horse is dead, dismount”

There are people in business and life everywhere who find it hard to recognize when the horse is dead!

The current economic market either stalls companies or they make changes. This is a great time to market differently or stand out in a different way.

I have experienced many difficult times but have seen the businesses that make changes succeed, then grow and accelerate in the good times that follow.

People have asked ‘How do I know whether to persist or stop and change?’

1. Go back to the original vision and purpose

If your original vision is the right one, don’t throw it out – look at what you are actually doing to fulfil that vision. The purpose does not change, however the methods we use do. In advertising when a retail promotion for McDonald’s did not work we did not persevere we made changes and moved on, the character of McDonald’s family restaurants did not change, just the one promotion.

2. Change is inevitable – so GET USED TO IT!

If you want to build anything to last – a business, a strong family, a company department, a powerful life-testimony – it will need room to grow, to change and evolve in the process. If you don’t change your work practices as you grow –e.g. if you keep the same products and packaging, the same programs or services without variation, stifle people in their jobs by not allowing them to grow and develop, then things will either stagnate and die, you will lose customers, or you will lose your most promising staff to other businesses where they can grow.

If you want a bigger business, you will need to look at constant ways to change and improve, nothing stays the same forever.

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