Customer service is all about helping people to buy or use the services we offer. We are solving people’s problems!
We can spend so much money on marketing to attract customers, yet ignore those right on our doorstep!
Our current enquirers – those who call, visit the website or store as well as those who use our products or services regularly are our “hot” customers. Don’t spend money on attracting more until you can look after these people well – give them a reason to come back again and again or recommend you to their friends.
I want to cover some basic keys that are often ignored when helping customers to buy –
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In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same – or similar – product and/or service.
Here are five strategies that can help you accomplish this:
1. Help Your Clients Achieve Their Goals.
Virtually every businessperson has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, and to incorporating new business practices. Invest time learning the key objectives of each of your customers. Then determine how your products and services can help them achieve their targets. In some cases, you may not be able to help them, but recommending someone who can assist them will be recognized and remembered. The more you can help them achieve their goals the more valued you will become.
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One of my staff the other day listened to an Internet Marketing Guru who was rude in his presentation, and at the end of the program asked the audience to sign up and pay $8000 for his services. Now would you pay someone that kind of money and let him be rude to you? I think he should have paid his audience $8000 for listening to him.
I’m afraid to say it, but there appears to be a lot of arrogance in the web design and internet marketing industry. Many are too cocky, because they think that they know more than the rest of society.
As the owner of my own web design company, I think that it’s time for the industry to wake up to itself and realize that we are here to serve our clients.
Before I started OE Design – The Web Designers, the whole world of web design seemed to be a mystery where only the untouchables could ever go.
It’s not true.
Did you know that a lot of things that web design companies are offering you in one hand and then collecting dollars in the other hand are freely available to you?
Now why, as a web designer, am I going to tell you this? Because I believe that it’s time that the industry stood up on their integrous haunches and told you the truth.
Here are seven untruths that have been spread about by unscrupulous web design & web marketing companies.
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Before the arrival of the Internet, email communication and webinars, most people met face to face when doing business. But the world has changed.
Brandi Cummings of www.freedom800.com says “Communication today between seller and purchaser is not always assisted by words, voice inflection, facial expressions, body language and in their handshake.”
Much of today’s business transactions are being conducted without ever physically meeting. So how can we build trust in the Online World?
Here are some secrets that can help small businesses to earn the trust of potential clients in the online world.
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General Motors doesn’t have a “help line” for people who don’t know how to drive, because people don’t buy cars like they buy computers – but imagine if they did…
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Customer service is all about helping people to buy or use the services we offer. We are solving people’s problems!