The Awesome Power Of List Building
This is the edited transcript of the LIVE CHAT conducted by:
Peter Sinclair ( http://www.motivationalmemo.com ) with:
Joel Christopher ( http://www.MasterListBuilder.com )
The chat was scheduled for one hour and the subject was:
“THE AWESOME POWER OF LIST BUILDING”
Peter Sinclair : Hello everybody. Today it is my great privilege to have with me the man who international best selling author and radio talk show host, Mike Litman, recently nicknamed “The Tony Robbins of Internet Marketing.” His name is Joel Christopher – Director and Owner of www.SuccessAccess.com and www.MasterListBuilder.com. Joel is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time freedom it offers. Welcome Joel.
Joel Christopher : Hi Peter and everyone. Thanks for that great introduction. I am very pleased to be on this live chat with all of you.
(Editor’s Note: Mike Litman was featured in Seminar 2.)
Peter Sinclair : Hi Joel. That is quite a recommendation coming from Mike Litman. I also understand that Randy Gilbert of “The Inside Success Show” called you “The Michael Jordan of Internet List Building.”
Joel Christopher : They are certainly wonderful accolades. I hope the information that I share today lives up to them!
Peter Sinclair : I’m sure it will. I can hardly wait to get started. Are you ready to jump right into it?
Joel Christopher : Sure.
Peter Sinclair : Joel, in your latest book you stated something I found extremely interesting. You said that in 2002, three of the pioneers of internet marketing, Jonathan Mizel, Stephan Mahaney and Corey Rudl were asked: “If there were a fire in your office, what one thing would you make sure to take with you as you headed out the door?” All of them agreed they would take their subscriber list. That is, their database of “opt-in” email addresses. That was the one thing that all of them said would be most devastating to lose. What are your views on this?
Joel Christopher : Yes. I remember that day in October. I was in Hawaii with them for the Internet Lifestyle Summit. I agree with them 100%. All successful internet marketers would agree that your money is in your list and that your business is built upon your valuable customer and prospect list.
Peter Sinclair : It’s that important, huh?
Joel Christopher : It certainly is. In fact, another millionaire businessman told me that if you took away his million-dollar business but left him with his mailing list that he will have his million-dollar business rebuilt in six to twelve months.
Peter Sinclair : That is a powerful statement!
Joel Christopher : Indeed it is. I can honestly say Peter that the lifeblood of my business, and any business for that matter, online or offline, is the LIST.
Peter Sinclair : So Joel, on the internet, you are famous as the man with THE list, what did you do to be branded as “the masterlistbuilder.” Everywhere I go on the web your name keeps popping up and you’re always connected with the fact that you’re the guy that tripled your database in no time flat. How did that all come about? Can you take us right back to the beginning and share with us some highlights of your journey?
Joel Christopher : The MasterListBuilder brand name came about when one of my clients interviewed me on a live tele-seminar. He started that name when he called me the “MasterListBuilder.” Right at that moment I went to www.godaddy.com and saw that the domain name was available. At that point I took the challenge of increasing my list from 10,000 to 20,000 in 90 days.
Peter Sinclair : That’s a 100% increase in just three months.