The New Frontier of Web Design Franchising
The Web Design industry is still an extremely random and fragmented industry – full of industry mavericks. And unfortunately, for the unsuspecting small business owner, they usually don’t find out that they’re dealing with one until they have paid all their money and been given a website that is not up to their expectations. Or they find themselves becoming the owner of a website that will actually turn potential clients away from their business rather than creating for them potential business opportunities.
One of the worst scenarios that I have noticed is when a small business owner discovers that their web designer has disappeared, even possibly with the ownership of their domain name, or that they are stuck with a design company that has a central Content Management System in place that makes for impossible transfer of a website to a new web host. And the list goes on and on.
Unfortunately for the small business owner, in the web design industry we have seen graphic designers, technicians, university students, school students and even the occasional brother-in-law dabbling in web design. At times this has caused grave problems for the uninitiated.
Hence the rise of the web design franchise model.