What is it?
Google has just announced Google Instant! They say it’s going to transform search forever—making it faster, better, stronger. But what is it, exactly?
In a word, it’s ‘predictive’. When using Google instant, you’ll start seeing search results as soon as you start typing. You’ll also be shown a range of possible queries in grey to refine your options, all before you even hit the “Search” button.
Google VP Marissa Mayer stated that this latest initiative will save 350 million hours of wasted search time with Google Instant.
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In this day and age, you can’t ignore the fact that social media has had an enormous impact on the way we do business and life in general.
If you choose not to be a part of the Social Media revolution, you are potentially sabotaging the future of your business. The impact you can make can be quite substantial; you just need to choose to join in the Social Media revolution.
Sometimes it is easy to lose sight of the number of people collaborating, researching, and interacting online through the different aspects of Social Media.
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Only a few years ago we would have all asked, ‘What is a Facebook’ and ‘What is a Twitter’,because the online world changes so quickly. Behind the scenes there is a battle raging that will impact the way we sell and the way we buy in the days ahead. Here’s a small insight…
‘….Selling ads is Google’s big money-maker, but the online-ad business is broadening away from Google’s sweet spot, selling ads tied to the search-engine terms people use. Instead, advertisers want to target people based on more specific personal information such as hobbies, income, illnesses or circle of friends.
The changes at Google reflect a power realignment online. For years, the strongest companies on the internet were the ones with the most visitor traffic. Today, the power resides with those that have the richest data and are the savviest about using it.
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Being found on page one of Google and other major Search Engines is a very important factor when it comes to your business’ website. More and more people are using the Internet to research and buy products and services, and if you aren’t positioning your business on the search engines to be found, you just won’t be found!
There is a lot of information out there about ‘being found on Google’, and it can become a little overwhelming if you haven’t got the know -how.
Should you purchase Google Ads or pursue Organic Search Engine Optimisation (SEO)? And what are the benefits of doing both? Allow me to enlighten you.
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Australia leads the way in the next innovation being presented to the online world via Google…
‘Google has turned its popular application into an advertising medium, with Australia the test bed in the search giant’s bid to open new revenue streams.
Australian web surfers have become the first in the world to see advertiser logos on the Google Maps website, highlighting the locations of five companies – NAB, Bankwest, JB Hi-Fi, LJ Hooker and Chemist Warehouse. Fitness First and BP are also understood to be preparing to launch advertising on the service.
The new advertising channel has been developed by Google engineers in Australia and is being piloted in both Australia and New Zealand. If successful, it will be rolled out globally.
The logos will pinpoint the location of advertiser’s stores and outlets, ranging from bank ATMs to petrol stations and coffee shops. Viewers can click through to get information on the store or a corporate website.
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