TV Or Internet – Who Is Winning?
In 2008, two high profile researchers came up with two completely different results.
Major newspapers across the nation heralded that Australians were now spending more hours a week online than they were in front of the TV. Nielsen Online stated that ‘on average Internet users spent 13.7 hours a week online and TV viewers spent 13.3 hours in front of the TV.’
But on the flip side another high profile researcher disagreed with that finding. Roy Morgan International stated that, ‘Nielsen Online gives misleading results because their sample doesn’t cover all Australians – an inexcusable error. In an average week, Australians spend 21.8 hours watching TV while only 9.5 hours on the Internet, making TV easily Australian’s favourite way to be entertained by the media.’
So much for official research, and so much for what is ‘authoritively’ reported in the media.