Posts Tagged ‘market positioning’

The Battle Of The Generations

Generational warfare has been around ever since Adam and Eve had their first children. Because each new generation approaches life and business from different perspectives, based upon our experiences or lack thereof, we often see things differently. But in this day and age, when technology is changing our world every second, we need to be more aware of how each of the various are thinking, learning, communicating and even purchasing.

By then approaching each generation from a solid knowledge and understanding base, we will then be better equipped as business owners to get our message out to every age group, and as a direct result will begin to do more business and have more satisfied customers and employees in our circle of influence.

In her article ‘Workplace Warfare: Baby Boomers, Gen X and Gen Y’  Elissa Collier states that ‘Lately, everyone is talkin’ ‘bout your generation. With an age gap of nearly 50 years between the oldest and youngest employees in some organisations, there is a broad range of perspectives, needs and attitudes floating around the office. Today’s workplace is most definitely a multi-generational one – and each generation has its own set of expectations, needs, values and working styles.

Continue Reading…

Shift House From ‘Scare City’ (scarcity) To Abundance Metropolis

Shift house from ‘scare city’ (scarcity) to abundance metropolis in the current economic climate, by catching the attention of China with a brilliantly positioned website.

Where do you live? ‘Scare City’(scarcity) or ‘Abundance Metropolis’?

In order to get to ‘Abundance Metropolis’, you are going to have to cross ‘De Nile’, better known as the river ‘denial’. But what must you deny? You must deny anything that would stop you from attaining success.

There is no doubt that Australia is a winning seller to China’s raw materials demands. Even with the recent collapse of the global banking system producers are still finding an enthusiastic market for their minerals and metals.

Continue Reading…

Contact Us Today

... and let us show you how to win more business in today’s competitive marketplace!

Call Us On...
1300 736 764