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	<title>OE Design Blog &#187; market positioning</title>
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		<title>The Battle Of The Generations</title>
		<link>http://www.oe-design.com/blog/the-battle-of-the-generations/</link>
		<comments>http://www.oe-design.com/blog/the-battle-of-the-generations/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 06:17:50 +0000</pubDate>
		<dc:creator>OE Design</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[market positioning]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.oe-design.com/blog/?p=309</guid>
		<description><![CDATA[Generational warfare has been around ever since Adam and Eve had their first children. Because each new generation approaches life and business from different perspectives, based upon our experiences or lack thereof, we often see things differently. But in this day and age, when technology is changing our world every second, we need to be [...]<p><a href="http://www.oe-design.com/blog/the-battle-of-the-generations/">The Battle Of The Generations</a> is a post from: <a href="http://www.oe-design.com/blog">OE Design Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Generational warfare has been around ever since Adam and Eve had their first children. Because each new generation approaches life and business from different perspectives, based upon our experiences or lack thereof, we often see things differently. But in this day and age, when technology is changing our world every second, we need to be more aware of how each of the various <a href="http://www.oe-design.com/blog/tag/generations/" class="st_tag internal_tag" rel="tag" title="Posts tagged with generations">generations</a> are thinking, learning, communicating and even purchasing.</p>
<p>By then approaching each generation from a solid knowledge and understanding base, we will then be better equipped as business owners to get our message out to every age group, and as a direct result will begin to do more business and have more satisfied customers and employees in our circle of influence.</p>
<p>In her article &#8216;Workplace Warfare: Baby Boomers, Gen X and Gen Y&#8217;  Elissa Collier states that &#8216;Lately, everyone is talkin’ ‘bout your generation. With an age gap of nearly 50 years between the oldest and youngest employees in some organisations, there is a broad range of perspectives, needs and attitudes floating around the office. Today’s workplace is most definitely a multi-generational one – and each generation has its own set of expectations, needs, values and working styles.</p>
<p><span id="more-309"></span>While generational diversity in the workforce promotes a broader range of talent, it can often mean conflicting ideas and stereotyping – the Baby Boomers think Generation X needs a stronger work ethic, Gen X sees the Boomers as self-absorbed workaholics – and everyone thinks Generation Y is selfish and self-entitled.</p>
<p>Recognising and understanding generational differences can help everyone learn to work together more effectively and transform your workplace from a generation war zone to an age-diverse and productive team.&#8217;</p>
<p>To read the complete article go to: <a title="Workplace warfare: Baby Boomers, Gen X and Gen Y" href="http://www.careerfaqs.com.au/employment-news/1311/Workplace-warfare" target="_blank">http://www.careerfaqs.com.au/employment-news/1311/Workplace-warfare</a></p>
<p><a href="http://www.oe-design.com/blog/the-battle-of-the-generations/">The Battle Of The Generations</a> is a post from: <a href="http://www.oe-design.com/blog">OE Design Blog</a></p>


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		<title>Shift House From ‘Scare City’ (scarcity) To Abundance Metropolis</title>
		<link>http://www.oe-design.com/blog/scar-city/</link>
		<comments>http://www.oe-design.com/blog/scar-city/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 06:50:08 +0000</pubDate>
		<dc:creator>OE Design</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[global marketing]]></category>
		<category><![CDATA[market positioning]]></category>

		<guid isPermaLink="false">http://localhost:8888/OE/OE%20Design/website/blog/?p=133</guid>
		<description><![CDATA[Shift house from ‘scare city’ (scarcity) to abundance metropolis in the current economic climate, by catching the attention of China with a brilliantly positioned website. Where do you live? &#8216;Scare City&#8217;(scarcity) or &#8216;Abundance Metropolis&#8217;? In order to get to ‘Abundance Metropolis’, you are going to have to cross &#8216;De Nile&#8217;, better known as the river [...]<p><a href="http://www.oe-design.com/blog/scar-city/">Shift House From ‘Scare City’ (scarcity) To Abundance Metropolis</a> is a post from: <a href="http://www.oe-design.com/blog">OE Design Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Shift house from ‘scare city’ (scarcity) to abundance metropolis in the current economic climate, by catching the attention of China with a brilliantly positioned website.</strong></p>
<p>Where do you live?  &#8216;Scare City&#8217;(scarcity) or &#8216;Abundance Metropolis&#8217;?</p>
<p>In order to get to ‘Abundance Metropolis’, you are going to have to cross &#8216;De Nile&#8217;, better known as the river &#8216;denial&#8217;. But what must you deny? You must deny anything that would stop you from attaining success.</p>
<p>There is no doubt that Australia is a winning seller to China’s raw materials demands. Even with the recent collapse of the global banking system producers are still finding an enthusiastic market for their minerals and metals.</p>
<p><span id="more-133"></span></p>
<p>In light of the current economic situation it would appear because of the state of the American dollar that China will begin to purchase less resource form Australia. However, as demonstrated by some of our leading Australian retailers here in Australia hard times are not the time to pull back on marketing, but are actually the time to continue and even increase marketing in readiness for the future good times.</p>
<p>Positioning yourself on the fore-front of the industry with information based websites with a portion of your website in Chinese will powerfully promote your company and position you in China’s world of mining.</p>
<p>Google offers a tool that translates websites into many different languages.  The tool is communicated in the user’s language on the web page and they are guided through the process of translating the page into whatever language necessary, even Chinese!</p>
<p>By focusing on the world of ‘not-enough’ you will always stay in scarcity. The current economic climate offers a way to change your perspective from the decline of prices by creating a new line of communication with China’s need and your product.</p>
<p>By focusing on customer’s needs rather than a sales pitch about the product, communication via a Chinese friendly website is essential to be a cut above the rest.</p>
<p>Technology is moving at an accelerated pace so keeping up to date with information about the industry is essential in the industrial environment. Why not go one step further with your website and add links to further research and aim to be as informative as possible without an overload of irrelevant information. By having updates on your website of news and features about the industry, you will attract customers from their particular sectors.</p>
<p>So awaken the sleeping dragon. Change your reality and you can change your address once and for all, out of scare-city by opening up your product to the Chinese market with an effective information based, Chinese accessible website and create your reality.</p>
<p><a href="http://www.oe-design.com/blog/scar-city/">Shift House From ‘Scare City’ (scarcity) To Abundance Metropolis</a> is a post from: <a href="http://www.oe-design.com/blog">OE Design Blog</a></p>


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