Having been actively involved in the recent creative and marketing process of some brand new online directories, this article caught my attention, and so I thought I would share it with you.
The digital age does not just mean people are becoming less reliant on print products such as the Yellow Pages to search for information.
In these challenging times for directory companies around the world, it has also allowed new entrants to flood the market…two of which are Wedding House Directory and Fitness House Directory.
But at two of the biggest global directories conferences recently — the European Association of Directory Publishers’ annual congress in Venice and the Kelsey Group’s Directional Media Strategies in Dallas — Sensis executives found themselves in an unusual position.
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The beauty of advertising on social media websites is that it is free, it is instant and it puts you directly in contact with your target market.
Life in business is always changing , and if you already have a basis of loyal followers of your products on a social media site like Facebook, then you are ready to tack, turn and weave with whatever winds of change come your way. And change will come. And only those who are ready to embrace change by utilizing new technology will be here tomorrow.
Even when it comes to fruit….
‘As fresh fruit prices fall, Australian growers are turning to social networking sites and food celebrities to woo consumers. Prices of fruit fell 4.8 per cent in the June quarter, latest inflation figures show.
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Australia leads the way in the next innovation being presented to the online world via Google…
‘Google has turned its popular application into an advertising medium, with Australia the test bed in the search giant’s bid to open new revenue streams.
Australian web surfers have become the first in the world to see advertiser logos on the Google Maps website, highlighting the locations of five companies – NAB, Bankwest, JB Hi-Fi, LJ Hooker and Chemist Warehouse. Fitness First and BP are also understood to be preparing to launch advertising on the service.
The new advertising channel has been developed by Google engineers in Australia and is being piloted in both Australia and New Zealand. If successful, it will be rolled out globally.
The logos will pinpoint the location of advertiser’s stores and outlets, ranging from bank ATMs to petrol stations and coffee shops. Viewers can click through to get information on the store or a corporate website.
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Gary Vaynerchuk provides these clear steps of how to cash in on your passion and how to effectively build your personal brand.
- Identify your passion
- Make sure you can think of at least fifty awesome blog topics to ensure stickiness
- Answer the following questions – Am I sure my passion is what I think it is? Can I talk about it better than anyone else?
- Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is. eg: The connoisseur of cookware, the guru of gardening etc.
- Buy your user name – .com and .tv if possible at GoDaddy.com
- Choose your medium: video, audio, written word
- Start a WordPress or Tumblr account
- Hire a designer
- Include a Facebook Connect link, call to action buttons, share functions, and a button that invites people to do business with you in a prominent place on your blog.
- Create a Facebook fan page
- Sign up for Ping.fm or TubeMogul and select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative; the others you can select according to your needs and preference
- Post your content
- Start creating community by leaving comments on other people’s blogs and forums and replying to comments on your own comment
- Use Twitter Search (or Search.Twitter) to find as may people as possible talking about your topic, and communicate with them
- Use Blogsearch.Google.com to find more blogs that are relevant to your subject
- Join as many active Facebook fan pages and groups relating to your blog topic as possible
- Repeat steps 12 through 16 over and over and over and over and over
- Do it again
- Do it again
- When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing
- Enjoy the ride
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I have just this past week renewed contact with a few friends from my high school days. One of them being Gabrielle Jones. How did we reconnect? Through Facebook of course. And I was fascinated to find that she has taken her passion for art ( I remember her studying art as a subject at school) to the next level and is promoting her work online.
I loved Gabrielle’s explanation of how she is using her blog, her website and social media to promote her fantastic work. And if you’re ever in the areas that she is conducting exhibitions please check her artwork out.
So here is what Gabrielle has to say…
‘Do you see web tools such as a blog or website as integral to developing your artistic career?
A website is a must for any artist in this day and age. I use it to refer acquaintances (i.e. people I just met, interested in art or what I do etc. I give them my Business card, with website address, which is also essential); other artists (which helps them know you are serious – if they like your work you can show together, they might refer you to someone that matters etc); Students (a good artist is known by the fact that a younger generation is influenced by their work) and as a repository/personal record of my shows etc – i.e. how my work has changed, my growth. Galleries are sometimes referred to the website, however many prefer a printed portfolio or photos first.
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Having been actively involved in the recent creative and marketing process of some brand new online directories, this article caught my attention, and so I thought I would share it with you.
