We recently came across an article articulating that online advertising is set for continued growth in 2008 and 2009 according to Frost & Sullivan’s latest digital media advertising research.
More and more people are researching and shopping online which is why forward thinking companies are getting on the advertising bandwagon.
Read the full article: Online Advertising Set For Continued Solid Growth in 2008-2009
Business slowing? Here’s one sure way to move your customers QUICKLY UP THE ‘Ladder of Loyalty’
In the current economic climate, small business owners need to be particularly resourceful with their marketing communication strategies.
Database Marketing is a low cost and effective approach to potential customers using communication tools such as, mail, telephone, or email. More importantly, database marketing can be a powerful tool to those companies prepared to extend their marketing reach to the immense market available on the web.
When customers see your logo or hear your name, what impressions do they get? How does your branding message impact their cognitive and emotional response to your company?
Customer perceptions and relationships are determined to a large degree by your ability to create a consistent image that is conveyed through every interaction and activity that involves your company. Branding your business is more than a single campaign; it is continuous and it defines the relationship between you and your customers, prospective customers, employees, vendors and the media. According to Charles R. Pettis III, president of BrandSolutions Inc., “A brand is a proprietary visual, emotional, rational and cultural image that you associate with a company or product.”
While branding often is associated with highly visible expensive campaigns, it also can be effective by using available resources and starting small.
In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same – or similar – product and/or service. Here are several strategies that can help you accomplish this:
Help your clients achieve their goals. Virtually every business person has specific goals they are striving to achieve. These can include everything from increasing their market share and sales, to reducing operating expenses, to streamlining the business, to incorporating new business practices. Invest time learning the key objectives of each of your customers. Then determine how your products and services can help them achieve their targets. In some cases, you may not be able to help them but recommending someone who can assist them will be recognized and remembered. The more you can help them achieve their goals the more valued you will become.
This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get.
And when I say easy… I really mean EASY.
It’s a no-brainer.
Once I tell you what it is you’re probably going to say, “Oh that? I already knew that.”
But if you own a small business and are doing this I can tell you right now you’re an exception. “If this is such an easy and profitable small business direct marketing tip why isn’t everyone using it?”
That’s a good question. I don’t know. Maybe most small business owners think it’s too much of a hassle?
Not so.