Eric Holter outlines a number of great benefits available through online advertising to business owners using Google Adwords. So let’s see what he has to write about this…
- No minimum buy
- Easy and fast creation
- Almost immediate implementation
- Pay only for clicks
- Bid for placement
- Set maximum cost per day
- Stop or pause campaign at any time
No minimum buy – Before options like AdWords and Overture existed, buying a highly targeted ad or a keyword buy could cost thousands of dollars. AdWords allows you spend whatever amount you want–no minimum. You can run or test a campaign for $10 a day or less.
Easy and fast creation – Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google’s keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched.
Almost immediate implementation – To give you a sense of how fast and easy this can be done, I just paused in writing this newsletter and set up a key phrase ad using the phrase “agency alliance.” It took me less than 10 minutes to set up and began appearing within 20 minutes of having set it up.
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‘Bing, which used to be MSN Search is gaining market share. While the numbers may vary in different reports, overall it’s clear that Bing.com has been growing in usage during its first month. ComScore Inc. reported Bing increased to 8.4% of Web searches in the US which is an increase from 8% in May. StatCounter reported June 5th that Bing had displaced Yahoo as the #2 search engine in the USA, based on their stats during the first of June, with Bing at 16.28%, Yahoo at 10.22%.and Google with a massive lead at 71.47%.
More recent reports show that early small lead may have dropped off slowly, but was back on the rise again towards the tail end of July. Their search growth will grow at a faster rate once the Yahoo partnership receives regulatory approval. It is reported that Bing users are 55% more likely to click on a sponsored listing (adwords type ads) compared to when a searcher sees a sponsored listing at Google!’ reports Brad from www.getfoundingoogle.com.au
So what is this Thing called Bing?
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Generational warfare has been around ever since Adam and Eve had their first children. Because each new generation approaches life and business from different perspectives, based upon our experiences or lack thereof, we often see things differently. But in this day and age, when technology is changing our world every second, we need to be more aware of how each of the various generations are thinking, learning, communicating and even purchasing.
By then approaching each generation from a solid knowledge and understanding base, we will then be better equipped as business owners to get our message out to every age group, and as a direct result will begin to do more business and have more satisfied customers and employees in our circle of influence.
In her article ‘Workplace Warfare: Baby Boomers, Gen X and Gen Y’ Elissa Collier states that ‘Lately, everyone is talkin’ ‘bout your generation. With an age gap of nearly 50 years between the oldest and youngest employees in some organisations, there is a broad range of perspectives, needs and attitudes floating around the office. Today’s workplace is most definitely a multi-generational one – and each generation has its own set of expectations, needs, values and working styles.
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Motivation in a recession is a powerful tool to overcome all obstacles and to create outstanding success. As a writer of motivational books and of the Motivational Memo Blog I know from first hand experience that you just can’t keep a motivated individual down.
No matter how many times they get knocked over, they will always rise stronger and more motivated than ever. They are the phoenix in the fire who rise again to face another fantastic day and a fresh batch of new and exciting opportunities.
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I was recently involved in a seminar that included some high profile franchisors in our nation, and was amazed at how little many of those in attendance, some of them with as many as 200 franchisees under their management, knew about the online world. Many have as yet not fully embraced what is available to them in the world of online marketing.
And the same goes for many small business owners who are so busy working in their business that they fail to spend much time working on their business. And one significant area that they could be working on their business is in the area of online marketing, website marketing or Internet marketing.
So because of that very reason there has been an ever-increasing rise in the number of Internet Franchises appearing around the globe. These have been created to provide progressive thinking businesses with the tools and the expertise to guide them into this burgeoning Internet marketing world. For businesses to succeed in the future they must embrace a strategic online businesses strategy if they are ever going to obtain a greater market share and in fact, survive.
Gone are the days of just having a website for your business. Gone are the days of even having a website that can be found on the search engines. Today is the day when you need a website that is producing significant sales/inquiries/comments and thus providing your company with increased and significant online profits.
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