The desire to appear No. 1 in search engine results has pushed business owners to look further than traditional marketing techniques.
I was just talking with one of my clients the other day. They currently spend $40,000 a year on Yellow Pages but are no longer getting the results that they were getting in the past. Now they are looking for other online strategies whereby they can transfer some of that spend over into Search Engine Marketing and Search Engine Optimization.
But in this world, which is still very much like the wild west – where all sorts of promises are being made by all sorts of companies it is comforting that there are some dos and don’ts that we need to consider before we part with our money in the pursuit of the number 1 position.
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What is it?
Google has just announced Google Instant! They say it’s going to transform search forever—making it faster, better, stronger. But what is it, exactly?
In a word, it’s ‘predictive’. When using Google instant, you’ll start seeing search results as soon as you start typing. You’ll also be shown a range of possible queries in grey to refine your options, all before you even hit the “Search” button.
Google VP Marissa Mayer stated that this latest initiative will save 350 million hours of wasted search time with Google Instant.
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At Google, Ross McDonald(RM) – Head of Retail and Consumer Goods – Google Australia / New Zealand has been responsible for commissioning ground breaking studies into Australian consumers and their interactions with retailers. Having worked with organizations such as Goodman Fielder, Nestle and Guinness, Ross’ understanding of shopper behavior is second to none.
TFR – What are some of the key online customer behavior traits that you have noticed – which might not be so apparent to business people in general?
RM – The most important consumer behavior online is research online before purchase. ‘Research’ used to mean walking around three different stores on a Saturday morning, asking questions. Not any more – Australians love to research their gifts and products online before they go to the store. The visit to a store or an outlet is to confirm their information, make final choices, and finalize the deal. Any retailer who is not part of the online research journey for shoppers is lucky to have shoppers come into the store.
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Being found on page one of Google and other major Search Engines is a very important factor when it comes to your business’ website. More and more people are using the Internet to research and buy products and services, and if you aren’t positioning your business on the search engines to be found, you just won’t be found!
There is a lot of information out there about ‘being found on Google’, and it can become a little overwhelming if you haven’t got the know -how.
Should you purchase Google Ads or pursue Organic Search Engine Optimisation (SEO)? And what are the benefits of doing both? Allow me to enlighten you.
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‘Bing, which used to be MSN Search is gaining market share. While the numbers may vary in different reports, overall it’s clear that Bing.com has been growing in usage during its first month. ComScore Inc. reported Bing increased to 8.4% of Web searches in the US which is an increase from 8% in May. StatCounter reported June 5th that Bing had displaced Yahoo as the #2 search engine in the USA, based on their stats during the first of June, with Bing at 16.28%, Yahoo at 10.22%.and Google with a massive lead at 71.47%.
More recent reports show that early small lead may have dropped off slowly, but was back on the rise again towards the tail end of July. Their search growth will grow at a faster rate once the Yahoo partnership receives regulatory approval. It is reported that Bing users are 55% more likely to click on a sponsored listing (adwords type ads) compared to when a searcher sees a sponsored listing at Google!’ reports Brad from www.getfoundingoogle.com.au
So what is this Thing called Bing?
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