E-commerce is a large portion of the future of sales. In retail, it’s now mandatory to be able to let customers buy online if you want to keep up with your competition. E-commerce has become a way of life, and you need to take advantage of it. Billions are now being spent online — but soon it will be trillions. Almost everything can be purchased online in one form or another. Airline companies put travel agents out of business by the thousands, by simply offering their tickets for sale online.
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Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.
A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her manager insists are the only way to sell their company’s technology solution.
Regardless of what product or service you’re selling, you should be able to relate to her dilemma.
Outdated sales skills fail to address the core issue of how we think about selling and unless we get to that core and change it once and for all, we’ll go on struggling with the same counterproductive sales behaviours.
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