This is the edited transcript of the LIVE CHAT conducted by:
Peter G. James Sinclair (http://www.motivationalmemo.com) with:
Bob Burg (http://www.burg.com)
The chat was scheduled for one hour and the subject was:
“THE AWESOME POWER OF NETWORKING”
Peter Sinclair : Hi Bob, I just want to welcome you formally to our live chat today.
Bob Burg : Hello Peter. It’s a pleasure to be here.
Peter Sinclair : OK Bob, let’s get straight into it. Four decades ago a concept called “six degrees of separation” was announced. That concept stated that all of us, through our social networks, are within 5 or 6 connections with anyone else on the planet. I thought it was a pretty powerful statement Bob. How would that fact impact the power of networking as you know it?
Bob Burg : Peter, in my opinion, it pretty much shows that he or she who masters the art of building relationships is many, many steps ahead of the game.
Peter Sinclair : So is networking just about building relationships?
Bob Burg : Networking will always be about people and not about things. No matter how good the things. It is not “just” about building relationships, as you said, but without the relationships nothing else happens.
Peter Sinclair : So if you were asked to define networking what would you write?
Bob Burg : I define “networking” as the cultivating of mutually beneficial give and take, win/win relationships. The emphasis is on giving. The “super networkers” who are the most successful networkers tend to be the biggest givers.
Peter Sinclair : So, with that in mind, is giving the only quality you’d suggest we develop to become more effective networkers?
Bob Burg : No, not at all. It just happens to be one quality of a successful networker.
Peter Sinclair : Bob would you please expand on that?
Bob Burg : Sure Peter. What a networker does is constantly reach out and develop “mutually beneficial,” give and take, win/win relationships with people. They do it on a continual basis. The successful networker does this by planting seeds wherever he or she goes. In essence, they are following an intelligent, workable, proven “system” for networking success.
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