The world of the internet has drastically changed, particularly in the past few years – especially with the advent of Social Media and the growth of Facebook, Twitter, You tube to name a few.
I recently spent four days on an island with no internet and mobile phone access. It was absolute bliss…..but as you will read in this article….for some it may have been hell.
Read why…
‘THE average Australian spent 17.6 hours a week online in 2009, according to Nielsen’s Australian Internet & Technology Report 2010.
And if you’ve got broadband, or are aged between 16 and 29, you’re likely to fritter away even more time, with the biggest internet users clocking up as many as 22 hours a week.
If you think we’ve cut back elsewhere to compensate, you’re wrong. According to the same report, we spend 13.4 hours a week watching TV, and more than eight hours watching DVDs. In part, it’s because we’re multitasking, with 49 per cent of us watching TV while we surf the net.
Continue Reading…
SOME companies understand social media and how to deal with negative comments about their businesses.
But most small and medium-sized firms prefer to ignore the comments rather than deal with the problem head-on, as Mocks founder Lara Solomon has.
Last year Solomon decided to swap PR for social media as the main marketing method for her business, which sells sock-like mobile phone covers in Australia, Britain and the US.
She focused on a Facebook page but didn’t anticipate the full consequences of engaging with her customers on social media sites.
The Mocks brand attracted about 12,000 Facebook fans (it now has more than 15,000) within three months, with the result that sales doubled in the final quarter of last year compared with 2008. What Solomon didn’t expect was the magnitude of the task of dealing with online comments from mainly 12 to 20-year-old girls.
Continue Reading…
The beauty of advertising on social media websites is that it is free, it is instant and it puts you directly in contact with your target market.
Life in business is always changing , and if you already have a basis of loyal followers of your products on a social media site like Facebook, then you are ready to tack, turn and weave with whatever winds of change come your way. And change will come. And only those who are ready to embrace change by utilizing new technology will be here tomorrow.
Even when it comes to fruit….
‘As fresh fruit prices fall, Australian growers are turning to social networking sites and food celebrities to woo consumers. Prices of fruit fell 4.8 per cent in the June quarter, latest inflation figures show.
Continue Reading…
In this day and age, you can’t ignore the fact that social media has had an enormous impact on the way we do business and life in general.
If you choose not to be a part of the Social Media revolution, you are potentially sabotaging the future of your business. The impact you can make can be quite substantial; you just need to choose to join in the Social Media revolution.
Sometimes it is easy to lose sight of the number of people collaborating, researching, and interacting online through the different aspects of Social Media.
Continue Reading…
We live in a day and age where the lines between our social life, our purchasing life and our work life are becoming more and more blurred because of the ever increasing hold that social media is taking a hold in our lives.
As a worker we are continually bombarded with what is happening in the world, in the lives of our friends and through all forms of online advertising and alerts. And as employers we are presented with the challenge – should we create an environment that is totally devoid of this interference, or should we encourage our staff to engage?
New research shows almost three quarters of Australian workers say ‘watching YouTube’ is the most common online activity at work. The survey from Dynamic Business Magazine also shows more than a third of Australians spend at least an hour on Facebook while at work.
‘Many of us are in front of a computer for the majority of our work day, often in our own cubicles or offices and now we know what’s really going on,’ said DBM’s Jen Bishop. ‘This kind of online activity is often generated by emails we receive promoting sales or new products, emails about new messages or posts on Facebook or friends emailing about new YouTube videos we just have to watch.’
Continue Reading…
The world of the internet has drastically changed, particularly in the past few years – especially with the advent of Social Media and the growth of Facebook, Twitter, You tube to name a few.
