Twitter is quickly becoming renowned as a social media marketing phenomenon.
President Barak Obama used it as part of his presidential campaign. Sir Richard Branson advertises jobs for Virgin on it. We at OE Design have advertised for future franchisees on it. Media outlets are also using it as a source of public sentiment on issues.
During the 2008 Mumbai attacks, it is reported that eyewitnesses sent an estimated eighty tweets every five seconds as the tragedy unfolded. In January 2009, a passenger on one of the ferries, rushing to help those being evacuated from US Airways Flight 1549 stranded on the Hudson River, tweeted a picture of the event via TwitPic. Then in February 2009, the Country Fire Authority used Twitter to send out regular alerts and updates regarding the 2009 Victorian bushfires. In addition Twitter was also used by the Prime Minister to send out information on the fires, how to donate money and blood and where to seek emergency help.
But what has that all to do with the small business owner?
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No longer can we expect, as business owners, that by sending out a single message to the masses that we are going to capture the attention of everyone. To be effective in our advertising and our branding, we’re going to have to look deeper and learn more about the various generations that are appearing on the human landscape if we are ever going to become effective communicators.
We now live amongst a diverse arrangement of new and different generations where change is happening by the second. And in order to be on the cutting edge of all things marketing, small business owners will need to be more and more aware of the changing demographics and learn how to best communicate with the ever growing field of different buyers who are joining the market place every single hour.
So let’s take a brief look at Generation Y. After the Generation X’s came the Generation Y’s. They were born between 1980 to 1994 inclusive.
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Ben Shepherd of Talking Digital has recently reported that ‘Facebook has hit five million users in Australia. According to Nielsen Netview they hit 5.07 million users during the month of January.
These figures show Facebook is continuing to enjoy phenomenal growth in Australia – with over 300,000 new users in January alone. Users are returning over 12 times a month, spending over 3 hours a week on the site. Such engagement is astounding and would be seen as extremely positive to Facebook despite their mixed success in monetising the property.
To put this in perspective, according to Netview the average Internet user spends 15 hours online per month. Facebook users spend 3 hours. So the average Facebook user is spending 20% of their total Internet time on the site. It also means Facebook as a site has more users than the entire Yahoo!7 network, entire Fairfax Digital network, entire News Digital Media network, eBay, entire Bigpond/Sensis network, YouTube, Wikipedia and Fox Interactive Media.’ http://talkingdigital.wordpress.com/2009/02/17/facebook-tops-5m-users/
With that many people on Facebook – how do we make sure that as small business owners – that we project a professional image while using that media at all times?
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Caroline McCarthy, a CNET News staff writer wrote this week that ‘Every once in a while, you read something on Twitter that’s just pitch-perfect, despite (or maybe because of) the microblogging service’s 140-character limit. Today’s honour is bestowed upon numbers guru and “Web Analytics: An Hour A Day” author Avinash Kaushik, currently employed as Google’s analytics evangelist.
On Monday, he posted a total zinger, framing it as an ‘OH’, or overheard, indicating that he wasn’t the one who actually came up with the contents of the Twitter message (or “tweet”) but didn’t want to openly quote the person who actually said it. ‘Social media is like teen sex,’ Kaushik tweeted. ‘Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.’
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