Most people locate and research products before they buy and, thanks to Mr Google and the www few of us pick up the Yellow Pages Directory these days.
So, the first experience many people have with your business is your website. It stands to reason it should be a key place for you to generate sales leads.
The web attracts a broad audience and common wisdom says it is safest to assume that every prospect is a busy, smart person who doesn’t want to waste time. For this reason, I don’t recommend using an introductory ‘splash’ page since it requires an additional mouse click. You need to get their attention quickly and move them to the next stage, namely direct contact with your sales staff.
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A successful website is like a salesperson that never sleeps! Your website is available 24 hours a day and is a cost effective method of providing your clients with the latest information about your services and products.
If you’re going to have a successful website, you will need to follow certain principles in order to make sure you can attract new potential clients.
From the smallest business to the largest business, all will be able to benefit from the following 7 keys to a successful website.
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One of the constant challenges we have when talking to business owners, is their inability to grasp the importance of not only getting people to their website, but in also keeping people in their website and providing their future customers a seamless opportunity to get in contact with them by having a well thought out and designed website.
Read what Brad Martens has to say about this subject….
‘Browsing through some websites can feel like an obstacle course. This week, I’ve endured all kinds of annoyances, which made me ‘re-direct’ my personal spending. I would have put money in their pocket.
I’ve been exercising and my wife says I need new clothes. Knowing what I want, I visit a few clothing websites to eliminate the pain of being dragged through the shopping centre. I’m in a hurry. The first website wants me to watch an introduction before reaching the homepage. I close it. The second website looks funky but, with poorly designed flash animations, is slow and cumbersome to browse. My patience is worn out.
The third shop sports a quick and easy to browse website. It takes me 15 minutes to whip through the catalogue and select five items I want. I can even order them online if I want but I want to try on the sizes first. The next day, I walk into that shop and spend five minutes buying the items I picked online the previous night.
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Our company has decided to make the whole process of purchasing a website for companies so much easier.
To do this we have introduced three packages to choose from that are made up of the Starter Package, The Business Package and the Shop Package.
The Starter Package is very much for the business that is just getting started and is perfect for someone who wants a one page website, or is working on a budget. Features of this package are a one page website design, photos to showcase their products or services, a place to provide customers with information about their business and where they can display their contact details.
The Business Package allows for multiple pages backed up with our new website editor version 5, a Blog, photo galleries, contact forms, and even allows for video uploads plus so much more.
More businesses are wanting to provide their clients with the ability to conduct transactions online The Shop Package comes with everything in the business package plus the ability to categorize products, shopping cart, online products, shipping and shipping calculators, order tracking systems, multiple payment methods, the ability to create monthly specials and more.
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Here is an article written by Ken Davenport – who is a Musical Producer based in New York…who raises some interesting points about a lot of things including web design…
‘For years after its initial release (remember when you had to be invited?), Gmail was in “beta”, or the software equivalent of “previews”. It was years before Google stripped the beta moniker from its logo on Gmail, Calendar and a lot of its other products.
Could a consumer have told the difference over the last 5 years? Not likely. Beta was just Google’s way of protecting itself, yes, but also its way of saying, “We are committed to changes on a daily basis until we make our product better, and then we’ll figure out even more stuff to change until we can better it still.”
Not a bad way to think about any product, don’t you think?
I heard a Web Marketing Guru speak about how to design a website, and he said that websites are never final; great websites are in a state of perpetual beta.
He was right, of course. By studying analytics, conversion rates, etc. we should be making constant changes to our designs to make even the smallest of improvements (increasing an surfer’s time on the site, whether they sign up for email lists, etc.). A small improvement a day adds up to a monstrous improvement in a year. Your website will be a conversion machine!
But why not apply perpetual beta to other things as well?
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Most people locate and research products before they buy and, thanks to Mr Google and the www few of us pick up the Yellow Pages Directory these days.
