Most people locate and research products before they buy and, thanks to Mr Google and the www few of us pick up the Yellow Pages Directory these days.
So, the first experience many people have with your business is your website. It stands to reason it should be a key place for you to generate sales leads.
The web attracts a broad audience and common wisdom says it is safest to assume that every prospect is a busy, smart person who doesn’t want to waste time. For this reason, I don’t recommend using an introductory ‘splash’ page since it requires an additional mouse click. You need to get their attention quickly and move them to the next stage, namely direct contact with your sales staff.
A successful website is like a salesperson that never sleeps! Your website is available 24 hours a day and is a cost effective method of providing your clients with the latest information about your services and products.
If you’re going to have a successful website, you will need to follow certain principles in order to make sure you can attract new potential clients.
From the smallest business to the largest business, all will be able to benefit from the following 7 keys to a successful website.
This post includes a video version of the article and also the article in written format below.
Before providing you with this important information, here is what a Noob means. It simply means Newbie – which is a slang term for a newcomer to an Internet activity. Every one of us has been a Noob at some point in time, but once armed with the necessary start up information you can then gain access to the amazing world of the Internet.
There is an increasing need for businesses to be operational online, and the majority of people who are in need of a website are business savvy, not technology experts. As a business owner your main priority is running a successful enterprise, not studying how to design a website.
So here are a few simple steps and tips to help you to understand what is involved in developing an effective website.
One of the constant challenges we have when talking to business owners, is their inability to grasp the importance of not only getting people to their website, but in also keeping people in their website and providing their future customers a seamless opportunity to get in contact with them by having a well thought out and designed website.
Read what Brad Martens has to say about this subject….
‘Browsing through some websites can feel like an obstacle course. This week, I’ve endured all kinds of annoyances, which made me ‘re-direct’ my personal spending. I would have put money in their pocket.
I’ve been exercising and my wife says I need new clothes. Knowing what I want, I visit a few clothing websites to eliminate the pain of being dragged through the shopping centre. I’m in a hurry. The first website wants me to watch an introduction before reaching the homepage. I close it. The second website looks funky but, with poorly designed flash animations, is slow and cumbersome to browse. My patience is worn out.
The third shop sports a quick and easy to browse website. It takes me 15 minutes to whip through the catalogue and select five items I want. I can even order them online if I want but I want to try on the sizes first. The next day, I walk into that shop and spend five minutes buying the items I picked online the previous night.
It’s amazing what a video, an E-book and a refreshed design can do to a website?
Well that’s what OE Design – The Web Designers have done this week.
They have decided to come out from hiding behind the internal pages of their website, and have presented the human face of the company with a short introductory video that features Peter Sinclair – the CEO and Sarah Schelbach – Chief Marketing Officer, in a beautiful outdoor bush setting.
Peter and Sarah share briefly about their new Instant Online Quoting System, along with their ROI(Return On Investment) calculator that allows future clients to know exactly how many products they need to sell to recoup their web development investment. All plans and pricings are fulling revealed – and for international customers there is even a convenient international currency converter.
In addition, Peter is launching his latest e-Book entitled ‘Seven Essential Things You Need To Do Before Hiring A Web Designer’. ‘The reason I wrote this’, Peter says, ‘is because most new business owners don’t have a clue as to what is involved in getting a website created. And it can at times be extremely daunting.’
Most people locate and research products before they buy and, thanks to Mr Google and the www few of us pick up the Yellow Pages Directory these days.
