So, the first experience many people have with your business is your website. It stands to reason it should be a key place for you to generate sales leads.

The web attracts a broad audience and common wisdom says it is safest to assume that every prospect is a busy, smart person who doesn’t want to waste time. For this reason, I don’t recommend using an introductory ‘splash’ page since it requires an additional mouse click. You need to get their attention quickly and move them to the next stage, namely direct contact with your sales staff.

I have identified six critical elements that your site must have.

1. Be Found

Search Engine Optimization(SEO) and Search Engine Marketing(SEM). Ensure that your site appears for the most common search terms by including them on your home page and in its keywords. eg: ‘gym<your suburb>’ so Google can find you.

2. Value Based Headings & Summaries

These capture your prospect’s attention using heading and summaries that confirm you can deliver what they want. Give the information concisely and aim to build a sense of excitement about what you offer.

3. Make Your Service Or Product The Hero

The main emphasis of your home page should be the benefits offered by your primary service. Prospective customers only want to know more about who you are once they have established that you provide what they need.

4. Proof

Make sure people don’t have to click more than once to find a written or video testimonial proving that you deliver on your promises. Back it up with a testimonials page.

5. Call To Action

Make sure people know that you want them to become your customer. Tell them what they should do next, if they like what you have to offer.

6. Make It Easy To Contact You

Find our who the prospect is by providing easy contact information and links. Options include a large visible phone number, a link to a contact form, a button or banner with a special offer that links to a contact form. Put a contact link on every page.

Use sibling pages to give more detail for the information junkies, but make sure the home page is snappy and obeys the above rules. A good website generates maximum quality sales leads for you 24 hours a day, 7 days a week. You wouldn’t be without it.

Thank you to Clayton Sinclair – Director of Advance Fitness Marketing for this fantastic article.

Must Haves On Your Website is a post from: OE Design Blog

If you’re going to have a successful website, you will need to follow certain principles in order to make sure you can attract new potential clients.

From the smallest business to the largest business, all will be able to benefit from the following 7 keys to a successful website.

1. Good Domain Name

When choosing a domain name for your website, ideally you should use your business name as the domain name. For example, if your business name is “Wedding House” it would be best if you could register the domain name www.weddinghouse.com.au. This will make it easier for people to remember your website address and will also help with your Search Engine results.

Another way to make it easy to remember is to find a short domain name. Technically your domain can be up to 67 characters long, however the longer the domain the harder it will be for your potential clients to remember.

If you need help finding a great domain name, you can use the following website: Bust A Name. This website will come up with available domain names based on your business name.

2. Professional Design

When potential customers view your website, the first impression will decide whether your business is worth their time, so you need to make sure your website design is outstanding.

Grab the attention of your potential customers by making sure that your website is unique. Show these potential clients why it’s worth their time to go deeper than the home page of your website.

Some of the key points you need to take into account regarding your website design are:

1. Clear Layout – Easy to navigate.
2. Accessibility – Must display correctly and quickly on all browsers.
3. Visually Attractive – Capture attention.

3. Search Engine Optimisation

A large number of people who visit your website are getting there by clicking on a link from a search engine (ie. Google, Yahoo, Bing, etc). Search Engine Optimisation is the process of positioning your website to be found on these search engines which increases the traffic to your website.

These days it is vital to use SEO on your website. If you’ve invested in a website, you really can’t afford not to have your website optimized. After all, what’s the point of having a website if it can’t be found.

Here are a few tips you can use to improve your website’s SEO results:

1. Write fresh content regularly.
2. Use links within the content of each page.
3. Share your website with Social websites (Facebook, Twitter, etc)
4. Share articles from your website with www.ezinearticles.com
5. Create a sitemap of every page on your website.

4. Update Regularly

Original content is important. People may come to your website once, but in order to keep them coming back, you’ve got to add fresh original content regularly.

Most of the time, when people are searching online for a product or service, they will be looking at multiple websites at once. Often they will not immediately make a decision on which business to move forward with, and will come back to these websites at a later time to make their final choice. Having fresh original content, when they return to your site, is a great way to convince them to do business with you.

Some good examples of fresh content are:

1. New menu items for a restaurant.
2. Weekly live music schedule for a café.
3. Latest promotion or special.
4. Instructional tips for your industry.

5. Encourage Interaction

There are two types of visitors that will view your website:

1. New Visitors
   Those that visit, read, and leave. They might not return if they received all they could from your website.
2. Returning Visitors
   These visitors are those that visit, read and interact. For example, they might submit their vote on your latest poll, or leave a comment on your latest blog post. They might also bookmark your website to return and visit later in order to see the response to their interaction.

In order to encourage interaction, you will need to be prepared to respond to comments and emails. The benefits of encouraging visitor interaction far outweigh any time spent on these small tasks. Remember, it often takes 6 or more ‘touches’ of contact before someone will do business with you.

Here are some tips to increase the interaction on your website:

1. Publish a Poll – Ask your visitors for their opinion
2. Set up a Blog – Create a post with a question for the title
3. Upload a Video – Allow comments
4. Hold a Contest – Give away valuable information

6. Use Testimonials

Testimonials are important as they help your potential client to build their trust in you. When done correctly, testimonials can be a strong aid in establishing the credibility of your website.

If you do decide to use testimonials, make sure you use honest comments from real customers. If the testimonial is not real, it may actually have a negative impact on your brand. In order to maximise the benefit of testimonials, it is important to include at least the customer’s full name rather than just their initials. You can improve the credibility even more if you include the full name of the customer, a photo, a video and possibly a link to the customer’s website.

You can take your testimonials a step further by including case studies of some of your clients. A case study presents a detailed story of how you helped a particular client. You can explain how you helped the client and display the work you did for them.

7. Contact Details Clearly Visible

One of the most important goals of your website is to convert your readers into potential clients. In order to do this, they are going to need to contact you at some point. If your potential client can’t easily see your contact details, they might be forced to take their business to your competition.

You may have a great website that provides lots of useful information for your clients, however sometimes they just need to call or email you. Most people tend to look for a link on your website that says “Contact Us” when they want to phone or email you.

Here are some of the ways to make your contact details more visible:

1. Name your main contact link “Contact Us”
2. Add a contact form to the bottom of each page.
3. Add a signature to your emails or newsletters.
4. Show your phone number on every page in large font.

One of the common misconceptions companies new to the web have is that if they put up a page, people will visit. However, in order to have a popular site you have to offer something useful to the user. This might include good information, interactivity, fun, something for free, etc. You can’t just add your 1300 number and expect phone calls the next day.

The web is an interactive and rapidly changing environment. Here at OE Design, we are continuously finding ways to achieve better results through your website to take it to the next level. We can provide help for you in any of the 7 areas mentioned above + much more.

Contact us today to see how we can help you.

7 Keys To A Successful Website is a post from: OE Design Blog

Before providing you with this important information, here is what a Noob means. It simply means Newbie – which is a slang term for a newcomer to an Internet activity. Every one of us has been a Noob at some point in time, but once armed with the necessary start up information you can then gain access to the amazing world of the Internet.

There is an increasing need for businesses to be operational online, and the majority of people who are in need of a website are business savvy, not technology experts. As a business owner your main priority is running a successful enterprise, not studying how to design a website.

So here are a few simple steps and tips to help you to understand what is involved in developing an effective website.

Websites are often overlooked as they become too complicated for the business owner to develop. However, websites can be the most effective medium to market your business in this technology booming age.

Here are the three major components that make up a website:

1) Domain Name

To get the ball rolling, you initially need a domain name. This basically means you need an address for your website. Your domain name should be the name of your business or the first verbal phrase people will know your business by.

2) Web Design

The next essential step is hiring a web designer. Although there are programs which enable you to build a website, by hiring an actual web designer, you will be able to develop an excellent site to a professional standard. The web design company will also inform you of other programs which will take your website to a new level and get you ahead of your competitors.

3) Web Hosting

You also need a host. Web host companies provide you with space on their server for use by clients and also provide Internet connectivity for you. What is Web Hosting? Here’s an example: you rent an office space or factory to place your business in. This is like hosting. You host (or rent) a space on the Internet and that’s where your website lives.

And here are a few tips which will help your website succeed:

1. Clearly define your audience.
2. Clearly define the purpose of your website.
3. Create relevant content that is both people friendly and search engine friendly.
4. Point people where you want them to go by having stand out pages.
5. Provide an offer where, when consumers fill in their details, they are offered something free.
6. Have contact details on every page.

By using these tips, and by hiring a web designer, it will enable your business to be present on the web. Web designers can also help you get on the major search engines so that your website can become your most effective marketing tool, ultimately ensuring your online business success.

Noobs Guide To Creating A Professional Website For Your Business is a post from: OE Design Blog

Read what Brad Martens has to say about this subject….

‘Browsing through some websites can feel like an obstacle course. This week, I’ve endured all kinds of annoyances, which made me ‘re-direct’ my personal spending. I would have put money in their pocket.

I’ve been exercising and my wife says I need new clothes. Knowing what I want, I visit a few clothing websites to eliminate the pain of being dragged through the shopping centre. I’m in a hurry. The first website wants me to watch an introduction before reaching the homepage. I close it. The second website looks funky but, with poorly designed flash animations, is slow and cumbersome to browse. My patience is worn out.

The third shop sports a quick and easy to browse website. It takes me 15 minutes to whip through the catalogue and select five items I want. I can even order them online if I want but I want to try on the sizes first. The next day, I walk into that shop and spend five minutes buying the items I picked online the previous night.

Missing Information

I go online to book accommodation for a holiday. Tourism operators are reeling from the downturn so there are bargains everywhere.

I find the website of a hotel recommended by a friend. It looks pretty, but lacks information. It lists prices for Standard, Superior and Deluxe rooms but there are no details and few images to indicate the differences. Why should I pay an extra $30 for a Deluxe Room if it doesn’t tell me what I get? There’s no map to tell if the beach will be one block or ten blocks away. Should I risk booking? No—I can’t decide, which room to book for lack of information.

One of its competitors has a great website with descriptions of each room type, a map and labelled images. I get my credit card out.

Losing Money By The Day

I want to buy a gift voucher for a friend at a massage clinic but the website doesn’t mention if these are offered. I email an enquiry but by the time the eager owner calls me to say they have gift vouchers, I’ve already made the purchase elsewhere. Why waste time?

I want to sign up to an airline’s email list to be notified of sale fares. But it makes me fill out ten different fields and gives error messages if one is missed. No deal.

I want to buy a new monitor, but the online computer shop makes it compulsory to register an account before buying. I can’t be bothered.

Pointless Extra Steps

I prefer the Sydney Morning Herald (SMH) website over News.com.au for my news. But lately I’ve visited News.com.au more instead. Why?

SMH splits longer articles into multiple pages. I have to click on ‘next page’ or ‘view single page’ to read the whole article. With this extra, annoying step, SMH is slowly losing me—and advertising revenue—to its competitor, News.com.au, which conveniently displays each article in whole on the page.

See It From Your Customer’s Eyes

I might sound like a grumpy man now. But mistakes like these cost businesses thousands or millions of dollars a year. When you design your website, put yourself in your customers’ shoes. They are time-poor, attention deficit and impatient. They possess a low threshold for irritating features.

When it comes to buying decisions, they don’t care much for fancy graphics and presentations—they just want information. Well-worded descriptions and details are important. And for many products, like hotels and fashion, a good selection of quick to browse images is also important.

Your Competitor Is A Click Away

Don’t overlook the fact your customers can click onto a competitor’s website at any time. The moment they can’t find the information they want or see an obstacle, they may use Google to bring up several alternatives.

In fact, customers will often open several competing websites simultaneously for comparison.

Disable The Obstacle Course

You’re unlikely to get feedback if your website is afflicted with some of these problems. Few visitors bother to tell you why they didn’t make a purchase or enquiry.

Often, the only symptom of the problem is a poor conversion rate. If your website receives 500 visits per month and only generates a handful of enquiries, you should suspect there’s something wrong. Here are some of the pitfalls to look for:

Splash Pages & Introductions

Splash pages and introductions often add little value and serve only to frustrate or delay visitors from finding information they seek. To you or your designer, an introduction can seem like a great—almost necessary—way to distinguish your website, give it a “wow factor” or push your brand message. Step into your customers’ shoes and you soon realise they see it as an annoying extra step when all they want is to reach the homepage to find the information they want. A better alternative is to put animated introductions on the home page as a banner so your customers aren’t delayed.

Bogged down by Flash

Flash is a fantastic tool for creating a visually pleasing look but it has some serious downsides. Too many animations make your website slow and prevent users opening multiple pages at once. Flash cannot be read by Google so your search engine rankings may suffer. If you plan to use Flash, make sure your developer knows what they are doing or it can put your website at a severe disadvantage.

Long  Loading Times

Ensure your website loads quickly. The longer each page takes to load, the less your customers browse and learn about the benefits you offer. If you run an online shop, longer loading times mean customers see fewer products. It’s like ushering a customer out of a shop before they’re done browsing. I recently reviewed an online shop. Each page took ten seconds to load. At such speeds, how many products would customers have the patience to view? The business had invested a high five-figure sum to build the website and was left reeling with few sales. While most internet users have fast broadband, be aware many people now browse through their mobile phones or with slightly slower mobile broadband connections.

Poor Information Architecture

A website missing important information is like a salesperson with poor product knowledge. Check if your website has all the information visitors need to make a buying decision. Think of the questions customers ask and check if answers are easily found. Are the pages logically structured and easy to find? Are they visible in the main menu?

Design: Creative But Impractical

The design of your website should facilitate the flow of information rather than hinder it. Ensure the text font used is not so light or small that your key selling messages become invisible. Make critical engagement points like menus and buttons visible and prominent.

Internet users often shop by elimination. Check your website for obstacles to avoid being eliminated.’

–Brad Martens is the Managing Director of Seeclear – www.seeclearonline.com.au.

Don’t Let Your Badly Designed Website Lose You Customers is a post from: OE Design Blog

Well that’s what OE Design – The Web Designers have done this week.

They have decided to come out from hiding behind the internal pages of their website, and have presented the human face of the company with a short introductory video that features Peter Sinclair – the CEO and Sarah Schelbach – Chief Marketing Officer, in a beautiful outdoor bush setting.

Peter and Sarah share briefly about their new Instant Online Quoting System, along with their ROI(Return On Investment) calculator that allows future clients to know exactly how many products they need to sell to recoup their web development investment. All plans and pricings are fulling revealed – and for international customers there is even a convenient international currency converter.

In addition, Peter is launching his latest e-Book entitled ‘Seven Essential Things You Need To Do Before Hiring A Web Designer’. ‘The reason I wrote this’, Peter says, ‘is because most new business owners don’t have a clue as to what is involved in getting a website created. And it can at times be extremely daunting.’

‘So with these seven guideline’s’, he adds ‘I believe that those who are searching for a web designer will be much better informed. I truly believe that in this day an age, our role as designers is not just to create a product or provide a service, but in order for us to remain at the cutting edge of the industry we must also provide education for our clients.’

The fresh design of the OE Design – The Web Designers website, that even provides comprehensive details of their design guarantee, has been created in order to make the whole process of getting a new web design, for a company, a simple and easy process for the busy business owner.

Web Design Company’s Website Gets A Human Face-Lift is a post from: OE Design Blog

But before you embark upon this momentous and challenging event you need to first pause and think about the whole process. Planning is essential if you are going to work closely with your web designer to create a smooth transition from what you currently have as a design for your company to what you are about to create.

In his article ‘Things to ask before you redo your website’, Seth Godin provides a list of difficult and important questions you have to answer before you spend a nickel with  a web designer. Use these questions to guide you through the whole process.

It’s a well known fact that if you can ask yourself better questions, you’re going to come up with better answers – and in this case a much better performing website.

• What is the goal of the site?
• In other words, when it’s working great, what specific outcomes will occur?
• Who are we trying to please? If it’s the boss, what does she want? Is impressing a certain kind of person important? Which kind?
• How many people on your team have to be involved? At what level?
• Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect?
• What are the sites that this group has demonstrated they enjoy interacting with?
• Are we trying to close sales?
• Are we telling a story?
• Are we earning permission to follow up?
• Are we hoping that people will watch or learn?
• Do we need people to spread the word using various social media tools?
• Are we building a tribe of people who will use the site to connect with each other?
• Do people find the site via word of mouth? Are they looking to answer a specific question?
• Is there ongoing news and updates that need to be presented to people?
• Is the site part of a larger suite of places online where people can find out about us, or is this our one sign post?
• Is that information high in bandwidth or just little bits of data?
• Do we want people to call us?
• How many times a month would we like people to come by? For how long?
• Who needs to update this site? How often?
• How often can we afford to overhaul this site?
• Does showing up in the search engines matter? If so, for what terms? At what cost? Will we be willing to compromise any of the things above in order to achieve this goal?
• Will the site need to be universally accessible? Do issues of disability or language or browser come into it?
• How much money do we have to spend? How much time?

And finally,

• Does the organization understand that ‘everything’ is not an option?

Source: http://sethgodin.typepad.com/

Important Questions You Need To Ask Yourself Before Redesigning Your Website is a post from: OE Design Blog

My first simple answer to that question is: A website  that effectively takes people through to the point of either doing a  transaction on your website or booking a consultation or even making an  enquiry.

But the first thing that we need to do is to do our  research in order to find out how your clients are finding you. Is it through the search engines via  keywords, through paid advertising, directories or even  people linking to your website? Remember that it is so important  that your current ads and propositions contain benefit based headlines and  phrases that communicate the best possible outcome that the prospect will  receive from visiting your website.

Put yourself in the position  of your future client’s.

And then take a closer look at your  website through the eyes of a prospective client. Put your website under the  microscope.

Here are some key ‘microscopic’ questions to ask  yourself as you do your microscopic analysis.

• Does  my homepage introduce my business benefit  upfront?
• Does the rest  of my website clearly  communicate an offer that is bigger and better than  any of my other  competitors?
• Is my design  simple?
• Is it clear in  presentation?
• Am  I captivated?
• Am  I motivated to stay in my site and  investigate more  deeply?
• Does my  website communicate the beautiful  benefit of what I am selling and  what it will do for me?
• Does it  address my needs, my wants, my  problems, my challenges and my  frustrations?
• Does my website  provide a brief overview?
• Do I have  client testimonials?
• Do I have a  risk reversal or bonus offer?
• Does my design  flow?
• Is it  clear?
• Is it  concise?
• Is it  direct?
• Is it  logical?
• At any  point can I skip the bulk of  information and go directly to a point  where I can request more  information or purchase or request information  or request a call or  consultation. So in brief does every page of my  website have a call to  action or direct purchase link?
• Does the  website have an irresistible offer?
• Have I found  out what my market really wants  and really needs?
• Have I  provided them with the only option for  its provision – from  me?

The best way to then answer these questions is to make  the immediate changes that need to be made to your website and then see how  many more enquiries/sales/consultations will now start to flow through and  into your inbox.

Source: www.abrahams.com

Putting Your Website Under Your Potential Client’s Microscope is a post from: OE Design Blog

One of the worst scenarios that I have noticed is when a small business owner discovers that their web designer has disappeared, even possibly with the ownership of their domain name, or that they are stuck with a design company that has a central Content Management System in place that makes for impossible transfer of a website to a new web host. And the list goes on and on.

Unfortunately for the small business owner, in the web design industry we have seen graphic designers, technicians, university students, school students and even the occasional brother-in-law dabbling in web design. At times this has caused grave problems for the uninitiated.

Hence the rise of the web design franchise model.

It is now time for the small business owner to recognize that they have the opportunity of dealing with a business, that because of the franchise model, is forced to develop systems, excellence, consistency, customer support built for the long haul and not necessarily for the ‘quick buck’. The very process of franchising a web design business drives the business owner to improve their business continually on all fronts. These are all very important parts of any good franchising business model.

Now don’t misunderstand me. There are still some great web designs that are produced by those who do not own a franchise. But for the peace of mind for those parting with money, when it comes to web design, search engine optimisation, social media marketing etc. – there is appearing more and more on the horizon of Internet land the added choice of dealing with reputable web design franchises.

So what do these franchises look like?

Well firstly the franchisor should be providing all the support networks which include, design, technical support, seo specialists, online marketing specialists, professional copywriters, graphic designers, customer support provisions and even lead generation and marketing support.

And then when it comes to the franchisees. These should be people with exceptional people, sales and marketing skills who engage with the clients. They are neither web designers nor web technicians, but have enough knowledge, because of the training provided by the franchisor, to discover what the client’s web needs are and to then provide web solutions that will assist the small business owner to effectively market their business online. They are then backed up at head office by a superior professional force of specialists in their respective niches to fulfil what the franchisees have promised their clients.

The very presence of more and more Web Design Franchises on the horizon globally is going to be great for the industry – demanding systems, professionalism and a whole lot more so that the customer is provided with the best possible service and thus position small business owners to reap the greatest rewards from the online world – that is becoming a vital arm for business success in the 21^st century.

The New Frontier of Web Design Franchising is a post from: OE Design Blog

Your potential client that is eyeing up your business online.

So the question is: How does my website size up in the eyes of potential clients? You may not be able to judge a book by its cover but you can sure judge a business by its website.

Take this quick quiz and you be the judge before others pass up their judgement and find your website wanting – and do business with the other guy who has judged his website.

Here are 10 quick questions you need to ask yourself when you look at your website that is currently representing your business.

1. Do I have a professional logo? There are so many small business owners who are not willing to spend what is required to get a first class logo made. But when you stop and think a moment. How much is the McDonald’s golden arches really worth in dollar value? That puts it in its right perspective doesn’t it? Branding online is vital, and great branding essential. Keep it simple, but make it professional.
2. Do I present professionally online? Does your website represent the professionalism that you show in the services you provide or the products that you supply? If it doesn’t, and you are afraid to point people to your website because it reflects poorly on you, then you need to invest in a redesign now. The website is your online shopfront. What potential client’s see in your website design is what potential clients think about your business.
3. Do I have a simple layout? Don’t make your website too complex. Your website needs to be unique. Your website must load fast. Your website navigation must be user friendly. Your message must be clearly communicated. The website must mirror your business, and the technology used must meet your business needs. Include a sitemap on your website as well.
4. Do I have great content? If you are not a writer then hire a copywriter. But whatever you do, make sure that you supply good, clear, and simple to read content that answers the questions that your potential clients are going to have. Include an FAQ page on your website so that you can get most of the potential client’s questions out of the road before they make contact with you. Make sure that you have a content management system for your website so that you can readily update this page on a regular basis.
5. Do I tell my story? People love to hear your story. So share it freely. Your About Us page or your Company History page or your Client Testimonials page tell the story of what it is like to do business with you and adds credibility to your branded image.
6. Do I have a range of ways that I can be contacted? Provide an online form. Provide a telephone number. Include your real geographical address so that they know you are a real business. Include a map of your location. Include your photo if you wish so that potential clients know that they are dealing with a real, live human being. Make it easy for them to contact you.
7. Do I have external links that keep people in my website? It is a great idea to open any links found within your website in a new window. That way your visitors will return to your site whenever they have finished browsing the external link.
8. Do I have an online newsletter? Here is another way by which you can create client loyalty. A regular communication with your clients and potential clients will help you to position yourself as an expert in your associated industry. Make sure that you send it out regularly.
9. Do I have a Blog? This is where you can really start to build some great ongoing content for your website and also allow you to receive input and interaction from your clients. Include an RSS feed in here as well and use permalinks. By including a full article RSS feed, you are allowing your readers to digest your content easier and will create loyal readers for years to come. By enabling permalinks in your Blog  it will make your url easier to understand for both search engines and your readers.
10. Do I promote my website? Make sure that you promote your website everywhere you go. Include it in all your offline advertising. Add your url in your Yellow Pages advertisement. Make sure your car signage includes it. Put it on your business cards, your flyers, your invoices, your advertising cards, your staff clothing and in online directories. Put it everywhere and put it on everything as part of your whole marketing strategy to drive more business to and through your website.

So how did you go? What was your score out of 10?

Remember this – that if you want to have a website that is judged correctly, and that you can confidently say is a true reflection of your business on a day to day basis – then make sure you have these ten suggestions operational in your website as soon as possible.

Is Your Website Judgement Proof? You Be The Judge! is a post from: OE Design Blog

There are many simple steps and tips to developing an effective website.

Sarah Schelbach, Chief Sales and Marketing Officer from OE Design – The Web Designers says, “Websites are often overlooked as they become too complicated for the business owner to develop. However, websites can be the most effective medium to market your business in this technology booming age.”

To get the ball rolling, you initially need a domain name and hosting. Which basically means you need an address for your website. Your domain name should be the name of your business or the first verbal phrase people will know your business by. You also need a host. Web host companies provide you with space on their server for use by clients and also provide Internet connectivity for you. What is Web Hosting? Here’s an example: you rent an office space or factory to place your business in. This is like hosting. You host (or rent) a space on the Internet and that’s where your website lives.

The next essential step is hiring a web designer. Although there are programs which enable you to build a website, by hiring an actual web designer, you will be able to develop an excellent site to a professional standard. The web design company will also inform you of other programs which will take your website to a new level and get you ahead of your competitors.

Tips which will help your website succeed are:

1. Clearly define your audience.
2. Clearly define the purpose of your website.
3. Create relevant content that is both people friendly and search engine friendly.
4. Point people where you want them to go by having stand out pages.
5. Provide an offer where, when consumers fill in their details, they are offered something free.
6. Have contact details on every page.

By using these tips, and by hiring a web designer, it will enable your business to be present on the web. Web designers can also help you get on the major search engines so your website is your most effective marketing tool, ultimately ensuring your online business success.

How To Put The Wow In Your Website! is a post from: OE Design Blog