I subscribe to Ken Davenport’s blog. Ken is a theater producer based in New York city, and I thought that what he shared was appropriate for not only Broadway, but for businesses worldwide.
‘Got a question the other day from a reader wondering when and where it was appropriate to list his show’s website.
I give you my answer in this photo of a Florida license plate.
The state of Florida is so interested in driving traffic to their “Official Portal of the State of Florida” that they aren’t just putting the name of their state on their license plates, their plugging their website!
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I have just this past week renewed contact with a few friends from my high school days. One of them being Gabrielle Jones. How did we reconnect? Through Facebook of course. And I was fascinated to find that she has taken her passion for art ( I remember her studying art as a subject at school) to the next level and is promoting her work online.
I loved Gabrielle’s explanation of how she is using her blog, her website and social media to promote her fantastic work. And if you’re ever in the areas that she is conducting exhibitions please check her artwork out.
So here is what Gabrielle has to say…
‘Do you see web tools such as a blog or website as integral to developing your artistic career?
A website is a must for any artist in this day and age. I use it to refer acquaintances (i.e. people I just met, interested in art or what I do etc. I give them my Business card, with website address, which is also essential); other artists (which helps them know you are serious – if they like your work you can show together, they might refer you to someone that matters etc); Students (a good artist is known by the fact that a younger generation is influenced by their work) and as a repository/personal record of my shows etc – i.e. how my work has changed, my growth. Galleries are sometimes referred to the website, however many prefer a printed portfolio or photos first.
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Eric Holter outlines a number of great benefits available through online advertising to business owners using Google Adwords. So let’s see what he has to write about this…
- No minimum buy
- Easy and fast creation
- Almost immediate implementation
- Pay only for clicks
- Bid for placement
- Set maximum cost per day
- Stop or pause campaign at any time
No minimum buy – Before options like AdWords and Overture existed, buying a highly targeted ad or a keyword buy could cost thousands of dollars. AdWords allows you spend whatever amount you want–no minimum. You can run or test a campaign for $10 a day or less.
Easy and fast creation – Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google’s keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched.
Almost immediate implementation – To give you a sense of how fast and easy this can be done, I just paused in writing this newsletter and set up a key phrase ad using the phrase “agency alliance.” It took me less than 10 minutes to set up and began appearing within 20 minutes of having set it up.
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One of my home toilets needed fixing this week. It had started to leak all over the toilet floor. It was the kid’s toilet, but I still thought I owed it to them to help them from getting their feet wet. So I needed a plumber. I hopped on Google and typed in plumbers Gold Coast.
Well the plumber was smart. I found him in the HotFrog directory because it was listed on page 1. I then looked through the list. I didn’t pick number one on the page. I picked the guy that wrote in his ad ‘Mention this advertisement and pay NO CALL OUT FEE on your plumbing work.’ I took a quick look at his website. He had a Blog. I was impressed, and the fact of the no call out fee, it addressed my fear of him charging for just walking through the door.
I just discovered a python in my roof too at the same time. Again I hopped on Google and typed in snake removalist Gold Coast.
The snake man – well it didn’t appear that he had his own website (but in fact he did), but was listed with a whole bunch of other snake men and was the guy with my local area listing. No fear here. The snake had already planted enough fear in me to just get the man for the job.
So what did I learn from this experience?
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There is an increasing need for businesses to be operational online, and the majority of people who are in need of a website are business savvy, not technology experts. As a business owner your main priority is running a successful enterprise, not studying how to design a website.
There are many simple steps and tips to developing an effective website.
Sarah Schelbach, Chief Sales and Marketing Officer from OE Design – The Web Designers says, “Websites are often overlooked as they become too complicated for the business owner to develop. However, websites can be the most effective medium to market your business in this technology booming age.”
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