We recently came across an article articulating that online advertising is set for continued growth in 2008 and 2009 according to Frost & Sullivan’s latest digital media advertising research.
More and more people are researching and shopping online which is why forward thinking companies are getting on the advertising bandwagon.
Read the full article: Online Advertising Set For Continued Solid Growth in 2008-2009
Business slowing? Here’s one sure way to move your customers QUICKLY UP THE ‘Ladder of Loyalty’
In the current economic climate, small business owners need to be particularly resourceful with their marketing communication strategies.
Database Marketing is a low cost and effective approach to potential customers using communication tools such as, mail, telephone, or email. More importantly, database marketing can be a powerful tool to those companies prepared to extend their marketing reach to the immense market available on the web.
It is well reported that in the majority of cases that most people go on to the Internet for the purpose of finding information, not necessarily to buy - well immediately that is!
So why is it important then to promote a Website?
People want to be educated about what they’re buying before they’ll part with their money. If you can do that as a business for your potential customers, by allowing them to view your products or services in the comfort of their own home, you are miles ahead of your competition.
But are people buying goods Online? The answer is a resounding YES!
I recently spent a significant amount of money in order to learn how to change certain aspects of my business operations. It was money well spent, so that I could more effectively tap into the marketing power of the Internet.
I suppose it’s for that reason that I looked VERY closely at a Local Business Directory that arrived in my letterbox recently. This directory was prepared by one of the local Chambers of Commerce here on the Gold Coast. It contained a listing of hundreds of businesses in our local area.
Flicking through the directory, I quickly noticed that many of the businesses failed to promote their Website (that’s if they had one) and most of them didn’t even bother to at least include an e-mail address.
That’s what then brought me to the following discovery.
Being submitted to the search engines is not enough. Client’s should realize however that since these search engines contain literally millions of entries, search engine registration alone will not necessarily bring thousands of visitors to your site overnight. We recommend that our clients use a range of marketing strategies to bring traffic to their site. These include, but are not limited to the following: