In this day and age, you can’t ignore the fact that social media has had an enormous impact on the way we do business and life in general.
If you choose not to be a part of the Social Media revolution, you are potentially sabotaging the future of your business. The impact you can make can be quite substantial; you just need to choose to join in the Social Media revolution.
Sometimes it is easy to lose sight of the number of people collaborating, researching, and interacting online through the different aspects of Social Media.
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We live in a day and age where the lines between our social life, our purchasing life and our work life are becoming more and more blurred because of the ever increasing hold that social media is taking a hold in our lives.
As a worker we are continually bombarded with what is happening in the world, in the lives of our friends and through all forms of online advertising and alerts. And as employers we are presented with the challenge – should we create an environment that is totally devoid of this interference, or should we encourage our staff to engage?
New research shows almost three quarters of Australian workers say ‘watching YouTube’ is the most common online activity at work. The survey from Dynamic Business Magazine also shows more than a third of Australians spend at least an hour on Facebook while at work.
‘Many of us are in front of a computer for the majority of our work day, often in our own cubicles or offices and now we know what’s really going on,’ said DBM’s Jen Bishop. ‘This kind of online activity is often generated by emails we receive promoting sales or new products, emails about new messages or posts on Facebook or friends emailing about new YouTube videos we just have to watch.’
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