The Dos & Don’ts Of Search Engine Optimization
The desire to appear No. 1 in search engine results has pushed business owners to look further than traditional marketing techniques.
I was just talking with one of my clients the other day. They currently spend $40,000 a year on Yellow Pages but are no longer getting the results that they were getting in the past. Now they are looking for other online strategies whereby they can transfer some of that spend over into Search Engine Marketing and Search Engine Optimization.
But in this world, which is still very much like the wild west – where all sorts of promises are being made by all sorts of companies it is comforting that there are some dos and don’ts that we need to consider before we part with our money in the pursuit of the number 1 position.
Dos
- Do practice safe search engine optimization. Avoid cheap offshore SEO providers – statistically they practice spamming, content masking and doorway pages.
- Do be strategic. Work out which key words you want to rank for and make sure there is content on the website with these keywords.
- Do get into blogging. A regularly updated blog enables a conversation between the reader and Google to take place.
- Do take advantage of available tools. Use Google Analytics(a free tool) to track success of SEO – it enables you to analyze key word rankings, time spent on site and bounce rates.
Don’ts
- Don’t get into bed with an SEO business unless you know it well.
- Don’t rush it. Quality SEO services take time. If a provider is promising super fast results, chances are they can’t be trusted.
- Don’t flood copy with key words. Include key words but don’t overdo it – flooding web copy attracts penalties.
- Don’t inflate inbound links. Avoid trying to artificially inflate links to your site too quickly.
- Don’t fall for false claims. No one can guarantee the position of a keyword. Never use a company that guarantees you No. 1 on Google.
Source: Reload Media/Llew Jury
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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